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Koleston Perfect ME+ Permanent Color Collection - 6/2 Dark Blonde/Matt

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

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Brand

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Hair Care Key Benefits

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Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

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Actual Color

6/1 DARK BLONDE/ASH

6/2 DARK BLONDE/MATTE

6/7 DARK BLONDE/BROWN

6/71 DARK BLONDE/BROWN ASH

6/73 DARK BLONDE/BROWN GOLD

6/74 DARK BLONDE/BROWN RED

6/75 DARK BLONDE/BROWN RED-VIOLET

Colour

Ease Of Application

Shade

Grey Coverage

Value For Money

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Instructions Clarity

Color Tone

[This review was collected as part of a promotion.] Good color and formula for brown hair. It looks like a natural brunette.

Nice color %26 formula for brown hair

walmart.com

[This review was collected as part of a promotion.] Wella is a fantastic color company. Over the years I never used this widely across my clientele nor on their hair, but I did use it on myself and other stylists- as we toyed with our own professional color formulas over the years, looking for new ways to do our own hair colour treatments. I highly recommend this high quality brand.

influenster.com

[This review was collected as part of a promotion.] I havent colored my hair in a little over a year since Im trying to let it grow healthy again, but Wella is amazing. It is very easy to use, provides full coverage, and doesnt damage the hair as much if used properly.

Wella Store

[This review was collected as part of a promotion.] I have been using Wella since my late teens. My mom used it for years. It's a trusted brand and I love that they have fun colors. It's very affordable and I absolutely love their toners. The permanent cremes are so easy to use and the color lasts longer.

[This review was collected as part of a promotion.] I love this product so much. It is super pigmented and I always do the hot water dye using this product and it comes out really well. Easy to use and affordable.Wella Koleston Perfect Permanent Creme Haircolor 1:1 Hair Coloring Products

[This review was collected as part of a promotion.] Wella Koleston Perfect is a beautiful matte permanent color line. They have been around for decades and are always up with the trends. Covers grey very well. Fades out beautifully. Completely satisfied anytime Ive used this in a client!

[This review was collected as part of a promotion.] The only permanent hair color I will use! I use the powder bleach which is the best! It lifts so fast and doesn't leave a brassy color. We lighten, then tone with the lightest colors available. It doesn't dry your hair out or leave it feeling like hay. I would definitely recommend.

[This review was collected as part of a promotion.] Wella hair color cream is one of the easiest hair colors I have ever used. Its smooth texture applies really easy and extremely easy to cover the complete area being colored. Not to mention the vibrant colors they have to choose from. The colors are awesome I would recommend wella to anyone!!

[This review was collected as part of a promotion.] Easy to use and formulate with. The only thing I dont like about Wella is that its a little dull and not as shiny and bright as I would like. Otherwise it covers well and clients like it. Its also good for sensitive scalps or for people with allergies.

[This review was collected as part of a promotion.] When I was in cosmetology school we used this brand. At first I didnt think I was going to like this brand, however toward the end of my time at school I began to actually like the shades in this brand.

[This review was collected as part of a promotion.] Bleached for the first time ever then used Wella on my hair and color did not deposit! I feel like all my color went down the drain when dry the color payoff was horrid

Koleston Perfect ME+ Permanent Color Collection - 6/2 Dark Blonde/Matt front-facing navy-blue product box with Wella Professionals logo and diagonal multicolored brushstroke graphic on white background; professional permanent hair color box labeled ME+ and Pure Balance, often used by stylists for root-to-tip shade development.