L'Oréal Paris Superior Preference, Permanent Hair Dye front-facing box with L'Oréal Paris branding; oil-in-gel no-drip permanent hair color with a fade-defying color system for up to nine weeks, luminous shade selection, flawless grey coverage and included Shine Protect conditioner, often used to touch up roots between salon visits.
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L'Oréal Paris Superior Preference, Permanent Hair Dye

Hair Color ShadeVENDÔME #40

Key item features

  • Lasts Nine Weeks

    Lasts Nine Weeks

    The fade-defying system keeps your colour vibrant for up to nine weeks.
  • No-Drip Formula

    No-Drip Formula

    The oil-in-gel texture clings to hair for an easy, mess-free application at home.
  • Covers Stubborn Greys

    Covers Stubborn Greys

    Leave the formula on longer to get even coverage on stubborn grey areas.
  • Soft and Silky Hair

    Soft and Silky Hair

    Nourishing conditioning treatment leaves your hair delightfully soft.
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