Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: BTS x Walmart + "Non Member" PIP Banner Wk 26 2026

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

L'Oréal Paris Voluminous Lash Paradise Mascara

Waterproof <ul><li>Volumizing And Lengthening Mascara: Full lash fringe thats feathery soft, with no flaking, no smudging, and no clumping; Just voluptuous volume and intense length. 20x more volume and up to 2x more length. Based on a consumer claims study, November 2020</li><li>L'Oreal Paris Mascara: Get the long, full eyelashes you love with our best mascaras and primers; Choose from our innovative volumizing formulas and variety of brushes</li><li>Create you perfect eye makeup look with our collection of Voluminous mascaras, achieve sleek lines with smudge proof eyeliner, define your brows and discover eye shadow palettes with shades made for every eye color</li><li>Because You're Worth It: L'Oreal Paris Makeup helps you create the look you want with our full line of makeup including foundations, concealers, highlighter makeup, brow pencils, eyeshadow palettes, lipsticks and much more</li><li>Perfect To Pair With: L'Oreal Paris Infallible Never Fail Mechanical Pencil Eyeliner; With long lasting, fade proof color, Infallible Never Fail Eyeliner ensures your look stays put for up to 16 Hours</li></ul>

Brand

Features

Color

Makeup Duration

Makeup Form

Size

Retail Packaging

Get instant volume for your lashes! L’Oreal Paris Voluminous Lash Paradise Mascara gives your lashes instant breathtaking volume and length. The formula is infused with a luscious blend of flower oils - lashes feel conditioned and supple to the touch. Lash Paradise Mascara is clump-resistant, smudge-resistant, longwearing and suitable for sensitive eyes. The ultra-soft wavy brush catches every lash for dense, fuller-looking lashes. BENEFITS: - LONG-LASTING VOLUME AND LENGTH for up to 24 hours - CONDITIONING FORMULA infused with flower oils - ULTRA-SOFT WAVY BRISTLE BRUSH with over 200 bristles for soft application - OPHTHALMOLOGIST-TESTED and allergy-tested. Suitable for sensitive eyes. - PERFECT TO PAIR WITH the Voluminous White Mascara Primer. Layer with the Telescopic Mascara for added length HOW TO USE Place brush at base of lashes and gently sweep up to tip.

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Black

Black Brown

Blackest Black

Mystic Black

Primer soft white

Waterproof blackest black

Ease Of Application

Brush Design

Lash Look

Lash Volume

Colour

Value For Money

Lash Length

Consistency

Packaging

Ease Of Removal

Scent

Quality

Lash Coverage

Applicator Design

Waterproofness

Application Smoothness

Clumping

Wand Shape

Pink Shade

Drying Time

Provides thickness and fullness to eyelashes.

Provides a noticeable increase in lash length.

Glides on lashes easily with comfortable brush.

Can be smooth, but also thick and clumpy.

My favorite mascara! It truly volumizes my lashes, which are fine and average in length. It stays on without smudging and doesn't irritate eyes which is the best quality!   The brush is thick so it coats with just one layer if you don't want to goop it on like others!  It can clump a little  on the brush, but I just wipe it off with a tissue before using each time. I try other mascaras from time to time, but I always go back to this one!

Truly voluminous and long lasting!

walmart.com

The most perfect drugstore mascara on the market, maybe just on the market PERIOD. It's much better that TooFaced BTS mascara. I wear the waterproof version. It doesn't budget until I remove it, doesn't clump, has just the right consistency, and only requires 2-3 coats. Cannot recommend it enough.

Most perfect mascara

I like to try different mascaras when they come out. Or anytime I need a new one. This one goes on a little thick at first and clumpy. I cleaned the brush off and it works much better now. 
I like the volume and fullness it provides. Would definitely purchase again.

Provides fullness and length

This is my favorite mascara! I also use the white base that helps your lashes look fuller !The mascara looks full and lush! Brush helps separate and lengthen!I use the blk and blk brown for daily. and use the blue to accent and make my lashes look special!

Love my lashes!

I  used the original Voluminous mascara for years. The last time that I bought it I was so disappointed because it was very clumpy and thick. I threw it out. After trying different brands, I decided to give the Lash Paradise a try. It was a little thick at first but after a few uses, it is a better consistency and goes on great. No flaking or smearing after wearing all day. So happy that I tried it.

I bought this after the brand I normally buy online arrived cracked and empty. I had little expectations and was surprisingly blown away. Chat GPT recommended this and it held true to its promises. Great length, good coverage, and stays on all day. This is my new favorite. Even my daughter borrowed it and asked if I would buy her one of her own.

Works Amazing!

I thought that I had used this mascara before but I don't know if it was the non-waterproof or a different one completely. It looks pretty on and stays on well, but it definitely tries to be clumpy when applying. Even the first use I was struggling to keep my eyelashes even partially separate.

Pretty but very clumpy

This mascara was too thick and clumpy.  The wand was covered with so much mascara, I had to clean the brush off and start over…the tube was so full it continued to come off in gobs.  Very disappointed  in this product.

The  Product is thick and clumpy and impossible to brush onto lashes it looks almost like dried up hardened cottage cheese
 The brush is short and fat and hard to maneuver making it difficult to reach each lash evenly 
Would not recommend and I hope I can receive a refund tomorrow

Do not recommend very disappointing! Refund Please

If you have always wanted Play-Doh for eyelashes then this is the product for you. I gave it a one-star for volume but that's only because I thought it was way too much volume. If you want lashes that are individually so thick that you can feel them and see them in your periphery buy this product. They're thicker than pencil lead.

L'Oréal Paris Voluminous Lash Paradise Mascara in a metallic rose gold tube with black text, shown open with the black wand featuring an ultra-soft wavy bristle brush for clump-resistant, long-lasting volume and length, ideal for sensitive eyes.

L'Oréal Paris Voluminous Lash Paradise Mascara

Shop Confidently

How you’ll get this item:

Your data, your choice