Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

MTZ Team | Skyline Ad | Item Page

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

Buy Box Ad Container Module for Desktop

Custom HTML Module - About SalesFinancing - Second update

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

Syndigo

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

MTZ Team | Marquee 2  Ad | Item Page

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

Custom HTML Module - About Klarna

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

RR carousel 2

Item Carousel - Rich Relevance 3

RR carousel

Item Carousel - Rich Relevance 2

#000000

Item Carousel - Rich Relevance 1

Maidenform Comfort Devotion 9404 Womens Comfort Devotion Embellished Extra Coverage Bra&#44; Black Body Beige Lining - Size 40C

Bra Feature

Bra Cup Size

Bra Size

Brand

Colour

Clothing Feature

Clothing Size

Clothing Size Group

Fastener Type

Fabric Care Instructions

Age Group

<p>Our Maidenform Comfort Devotion Embellished Extra Coverage Bra redefines comfort with exceptional softness and unparalleled support&#33;.</p><b>Features</b>. Superior lined foam for aDDed comfort and support.. Extra coverage cups with side sling for aDDed shape.. Plush fabrics inside and out for everyday wear.. Super-soft wire casing and hook and eye for ultimate comfort.. Delicate lace details for a gorgeous look.. Smoothing wing with incredibly soft liner that supports and smooths your back.. Leotard back for stay-put strap support and comfort.. Adjustable straps.. Hand Wash.. Fabric Content - Nylon&#47;Elastane.. Color - Black Body Beige Lining.. Size - 40C.- SKU: HNSB2738

Country of Origin - Textiles

Gender

Model

Bra Type

Underwear Type

Universal Product Code (UPC check)

Clothing Type

Actual Color

Abstract Floral Print/Black

Black Body Beige Lining

Black W/Body Beige Lining

Ik Shell Combo Pink

Ik/Shell Combo

Latte Lift Black

Latte Lift/Black

Sketchy Animal Print/Soft Pink

White W/Stone

White/Stone

All-day Comfort

Coverage

Bust Support

Softness

Fabric

Value For Money

Quality

Strap Comfort

Style

Sizing

Look

Design

Band Fit

Wash Durability

Bust Lift

Lace Comfort

Cup Fit

Underwire Comfort

Back Smoothing

Cup Padding

Comfortable and uplifting.  This is my favorite bra.

Certainly not a let down!

Maidenform

This bra is very attractive but also extremely comfortable to wear. No poking or riding up just nice soft material that made me forget I was wearing it!

Comfort plus attractive looking!

After needing to change my bra size, I decided to try the Comfort Devotion as I had some very comfortable Maidenform bras in the past. These are now my favorite in terms of fit and comfort. I haven't used the racerback feature yet, but I like knowing that I have the option. So far they have worked nicely under every top. I used to be glad for the evening when I could take my bra off, but I find these so unintrusive that I could wear them to bed if I wanted to. I now own nearly all of the colors and I am hoping that they make more. I am 5'3" and I wear a 34D.

My new go-to bra

Maybe it's because I finally found the proper bra size - yet this is the most comfortable and enhancing bra I can ever recall wearing.  The Girls are well-supported plus I feel very feminine with this undergarment on.  It's a flattering bra for wearing under any top, including tees.  (I now have 3 of this style). I love it!

The most comfortable body boosting bra

[This review was collected as part of a promotion.] I really loved this bra. It was so soft and comfortable to wear. I was impressed with how soft it was for how much lift it gave my breasts. And it's cute too! Just a perfect amount of lace. It fit true to size and was easy to adjust over the shoulders.

So soft and comfortable

This is my "go to" bra.  It's a great fit:  great straps that don't slip, pretty patterns, etc.  However, the last one I purchased (the light pink with black print was poorly sewn.  On the back of the bra where it fastens, the seam holding down the hooks has a seam that wasn't stitched flat and it is irritating on the skin.  Very disappointed but I won't stop buying this particular style.Pictures are attached.

Sloppy sewing

Something that was never mentioned in the description for this bra is that it has padding. Why does a D cup need padding?

Why is it padded?

The design with the lace is not as comfortable as the plain one colored bra. The wiring in the new design just isn't as comfortable, it kind of digs in and seems tighter. It looks cute but is not the same comfort level. I kinda wish I would've stuck to the originals.

The new design with lace is not the same comfort

This was comfortable for the first hour or so. The seams where the cross strap attaches to the rings (where the shoulder straps attach) are sewn in such a way that the seams are turned into my back. I had to cover them with first aid tape. Also, why in the world would you use beige hooks & eyes on a black bra?

Good, except...

I have bought several of these bras and loved them. I bought two new ones recently and am so disappointed. The seam around the hook portion of the back strap is no longer being completed with a finished seam. This is leaving a piece of plastic exposed that irritates your back with no relief. Both bras I just purchased are this way.  I have added two photos to show as examples. The black bra is one a purchased a year or two ago and has a finished edge. The cream bra is the new bra with the unfinished edge. This is a quality issue that can be easily remedied.

Used to love this bra

Maidenform Comfort Devotion 9404 Womens Comfort Devotion Embellished Extra Coverage Bra, Black Body Beige Lining - Size 40C

At a glance

Your data, your choice

Maidenform Comfort Devotion 9404 Womens Comfort Devotion Embellished Extra Coverage Bra&#44; Black Body Beige Lining - Size 40C

At a glance

Maidenform Comfort Devotion 9404 Womens Comfort Devotion Embellished Extra Coverage Bra, Black Body Beige Lining - Size 40C