Name: Maidenform Womens Comfort Devotion Ultimate Wirefree With Lift Bra, 38B, Silver
Brand: Maidenform
SKU: 3VVE8PL4LOLF
Price: 50.89 CAD
Availability: OutOfStock
Rating: 4 (284 reviews)

Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Maidenform Womens Comfort Devotion Ultimate Wirefree With Lift Bra, 38B, Silver

Bra Feature

Brand

Colour

Clothing Size

Clothing Size Group

Age Group

Surprise! No Wires! Our Maidenform® Comfort Devotion Ultimate Wirefree With Lift Bra redefines comfort with soft fabrics and unparalleled support. Feel the luxury.

Size

Gender

Model

Bra Type

Underwear Type

Fabric Type

Universal Product Code (UPC check)

Clothing Type

<!DOCTYPE html>
<html>
   <head>
      <meta name="viewport" content="width=device-width, initial-scale=1">
      <link
         rel="stylesheet"
         href="https://unpkg.com/tachyons@4.12.0/css/tachyons.min.css"
         />
   </head>
   <body>
      <div class="flex flex-column justify-center w-100 ph3 normal lh-copy pt1">
            <div class="tc">
               <img src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg">
               <h3>4 equal payments</h3>
               <h4 class="gray">Buy what you love and split the cost. It's that easy. </h4>
            </div>
            <ul>
            <b>
               <li>Add item(s) to your cart.</li>
               <li>
                  Add items to checkout and choose 
                  <image height="14" width="auto" src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg"></image>
               </li>
               <li>Enter your debit or credit card information. </li>
               <li>Your first payment is taken when the order is processed, and the remaining 3 are automatically taken every two weeks.</li>
            </b>
            </ul>
            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
      </div>
   </body>
</html>

Actual Color

Black/Body Beige

Ciel Blue

Ivory Shell Combo

Ivory/Shell Combo

Latte Lift w/Black

Navy/White

Peach Swirl Print

Pink Pirouette/Purple Mauve

Plum Grey Lace/Pink Reverie

Silver Lynx Print

This Maidenform bra is quite possibly the most comfortable bra I have ever owned! I am in the over 50 category, and the closure is so easy to use. There is no underwire, which I never use! The fit around my body is also very comfortable, not too tight that is cuts in to the skin. The only improvement I would like to see would be winder straps and perhaps a wider band around the body.  With age I have slipped from the 36C group to the 38B but the little extra padding pushes the girls up that no one will guess I am not still a 36!! If wearing a pretty bra makes me feel I am still pretty, this is the one to wear. And with the matching underwear I feel downright sexy! Even we older ladies need to feel like we are still 100% woman!

Maidenform Comfort Devotion 0120M8

Maidenform

I have bought many bras over the last couple of years and I have returned 99% of them. I can honestly say that I have finally found a bra that truly fits me and is incredibly comfortable. Please don't change anything to these 2 bras. I am a small framed woman so finding a bra to fit me is difficult. These two bras are amazingly comfortable. I feel as if I don't even have a bra on with them they are that comfortable. Thank you for finally getting a bra for the small framed woman.

Comfortable

This is the most comfortable bra I've ever worn. However, there is a strip of plastic on both sides of the band to help it keep its shape. This is very irritating, but if you simply cut a tiny slit, it can be slid out and discarded for optimal comfort. Straps don't slip off for me, rests against my sternum like a bra is supposed, rarely slips upwards, and is just downright comfortable. I don't even think about the fact that I'm wearing a bra that looks great and feels great!

So comfortable

Seems to fit really well and gives me a little lift that I need at my age. Looks good and washes well. Like that the straps are adjustable from the front.

Comfortable Style

Amazed at the perfect fit and comfort, and am also pleased with the smoothness under a shirt. The only reason I didn't give it a 5 star was the LONG wait I had to receive this order.

Just what I was looking for

I bought this bra last month and was delighted with my purchase until I wore it for the first. It is a beautiful bra made with very soft fabric and very comfortable in the cups, however, this bra is made with a hard plastic similar to what is used to make the "bone" in most bras. The hard plastic is inserted into the bands of the bra just under the arm pit areas which makes the bra very uncomfortable to wear. I keep having to adjust the bra all day long because it was digging into my skin. When I got home I discovered the plastic and proceeded to cut my newly purchase bra to remove the offending plastic.

Almost the Perfect Bra

The fabric is soft and the design is pretty, so I will give it that. However, the cups are too big at the top, even with an A cup. Since there's no underwire there's less support, which I anticipated and was ok with, but the cups are too "shaped." When there's less support, things are just going to lie a little flatter, so there shouldn't be extra space toward the top when I'm a B cup wearing an A cup. Also, the edges/ends of the straps after they loop around the plastic fasteners are REALLY itchy. It feels like they were "finished" with glue, and rub uncomfortably on your skin. I miss the old version of this bra by Maidenform! It was actually comfy and the cups weren't unrealistically shaped...

Not quite "comfy"

I did not like the straps, the material was scratchy and too thin. The bra itself would have been ok if it wasn't so bulky at bottom. I don't know how to describe it, it seemed more heavy duty and if you have a high tummy it didn't feel right the bra kept sliding down to my belly. Online it said it was not a demi but when i got it, the package said demi. disappointed.

no no no

It's a beautiful bra, no doubt about it. But if you are looking are a truly no wires bra this one is not for you. Though it does not have an underwire  it DOES have wires on the side for support.I was looking for a no wires bra and ordered this only to find a hard wore on the sides poking into my flesh.
I love maidenform bras generally , this is the first one I have returned.

It has wires !

I wear a 34 A, but because of the other reviews, I bought size 36 A. It was too tight on the loosest notch and the cup size was more like an A and one half. All were promptly returned.

Poor fit