Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible, Non Member" PIP Banner Wk 19 2025

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

[Sticky] Bill29Compliance Thu Oct 22 2026 5:02 PM EDT

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

MTZ Team | Skyline Ad | Item Page

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

Buy Box Ad Container Module for Desktop

Custom HTML Module - About SalesFinancing - Second update

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

Syndigo

MTZ Team | Marquee 2  Ad | Item Page

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

Custom HTML Module - About Klarna

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

RR carousel 2

Item Carousel - Rich Relevance 3

RR carousel

Item Carousel - Rich Relevance 2

#000000

Item Carousel - Rich Relevance 1

Maidenform Womens Love the Lift Push Up Demi Bra, 38D

Brand

Clothing Size

Clothing Size Group

Age Group

Get lifted up, not strapped down! Demi bra lifts up & pushes in for your sexiest silhouette!

Gender

Model

Colour

Universal Product Code (UPC check)

<!DOCTYPE html>
<html>
   <head>
      <meta name="viewport" content="width=device-width, initial-scale=1">
      <link
         rel="stylesheet"
         href="https://unpkg.com/tachyons@4.12.0/css/tachyons.min.css"
         />
   </head>
   <body>
      <div class="flex flex-column justify-center w-100 ph3 normal lh-copy pt1">
            <div class="tc">
               <img src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg">
               <h3>4 equal payments</h3>
               <h4 class="gray">Buy what you love and split the cost. It's that easy. </h4>
            </div>
            <ul>
            <b>
               <li>Add item(s) to your cart.</li>
               <li>
                  Add items to checkout and choose 
                  <image height="14" width="auto" src="https://i5.walmartimages.com/dfw/8822aef6-7abe/k2-_f4ee767f-a90a-4f70-be39-71e5d7b238a0.v1.jpg"></image>
               </li>
               <li>Enter your debit or credit card information. </li>
               <li>Your first payment is taken when the order is processed, and the remaining 3 are automatically taken every two weeks.</li>
            </b>
            </ul>
            <p class="gray">Please note that a higher initial payment may be required for some purchases. Pay later in 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4" target="_blank">terms</a> available here. For Quebec residents, these Pay Later 4 <a href="https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_ca/paylaterin4_quebec" target="_blank">terms</a> are applicable. </p>
      </div>
   </body>
</html>

Actual Color

Armature Red/Burgundy Sunset

Artesian Blue/Evening Blush Satin

Black w/Body Beige Fishnet

Black w/Body Beige Satin

Black w/Gentle Peach Lace

Black w/Gold

Black/Gold

Black/Rose Gold

Blue Whimsy/Urban Lilac

Blue Whimsy/White

Crimson Sunset/Gold

Dark Water Teal w/Black

Deep Cerise w/ Galactic Red

Deep Forte Blue w/Blue Flight

Evening Blush w/Rose Petal Cream Lace

Ground Blue/Make a Splash Fishnet

Ivory/Gentle Peach

Navy/Black

Nightfire Red/Rose Gold

Peony Parade Pink/Ice Cake

Petro Teal W/Gold

Pink Begonia/Gentle Peach

Plush Burgundy w/Latte Lift

Purple Rose/Sheer Pale Pink

Raspberry Icing/New Vanda Orchid

Red Masquerade/Black Lace

Rising Smoke w/Gentle Peach

Rising Smoke w/Gentle Peach Lace

Sandshell w/Honey Blush Beige

Scarlet Berry w/Gold

Sheer Pale Pink/Rose Gold

Steel Zen Blue

Turquoise Glaze/Delighted Blue

Urban Lilac/Lilac Meringue

Venetian Purple/Black

Venture Pink w/Rising Smoke Satin

Vintage Car Red/Rose Gold

Waterfall Purple/Lilac Petal Lace

White

White W/Blue Bling

White w/Paris Nude Lace

White/Blue Whimsy

White/Blue Whimsy Satin

White/Rose Gold

Wild Strawberry w/Peach Lace

Zippy Animal Print/Black

All-day Comfort

Bust Lift

Bust Support

Style

Value For Money

Quality

Fabric

Sizing

Strap Comfort

Coverage

Cup Padding

Lace Comfort

Look

Band Fit

Push-up Effect

Design

Cup Fit

For Women

Wash Durability

I absolutely love ❤️ this bra!!! The fit is lovely, the bands are very sift and smoothing and the extra padding gives me the much needed lift when I feel like dressing nice. I bought the black/navy combination....very sexy indeed. You will love the fit and love the way you look in it.

Very sexy bra!!!

One Hanes Place

Great bra that looks amazing and feels good. Very comfortable. Great color and style options - Some with all lace on cup, some satin cup with sheer lace on the side and back.  Thanks for some larger band sizes also which isn't always the case with push up bras.  Well Done!

Really Love the Lift.

I bought these bras a couple of weeks ago. I have bought many bras the past 6 months and most get returned because they don't fit or are uncomfortable. I am so pleased with these 3. You really don't know how pleased I am. I am tickled pink really. Thank you so much. 1 of them I will be buying a couple more of because it was incredibly comfortable. (ML9900AB). Thank you again.

Comfortable

Maidenform

I've been wearing wirefree bras for years, and realized that gravity has not been kind to me. That, along with significant weight loss, has severely affected my breaststroke. This bra is AMAZING, and gives me a great shape!

Wonderful lift!

This is my fourth time purchasing these engineering marvels. The only reason I needed new ones is I've lost a little weight and needed a smaller band size. 
The fit and look of these magical bras is spectacular. The support is perfect and erases the decades of time and gravity that has pulled my d/dd's further south than I prefer. The padding is comfortable, shapes beautifully, and gives my body and spirit the lift it needs!
Look great under all fabrics/clothing I have-from tshirts to silk dresses. The structure stays sound wash after wash. 
Highly recommend.

Best bra I've ever worn

This runs a little on the large side. I had to put it on the last set of clasps to make it fit the way it should.  I am between a 38D and a 36DD. I own both sizes in various brands of bras.  I bought this in a 38D.  It is a beautiful and sexy bra.  It gives a perfect amount of lift while still looking natural.  The lace detail on the cups looks very sexy when worn with a deep v neckline.  This bra is everything I was looking for.  It is also very comfortable.  I'll be buying another one.

Perfect sexy bra

This is a wonderfuly made bra. The underwire and uplift is comfortable but I need an A cup. The B cup gaps where I lack fullness. I happily wore the 36A until I gained weight. Now I need a 38. Bra extenders didn't work. Please consider making a 38A

38 A cup please

The available DM9900 has metal adjustment rings in the front. They are uncomfortable. They used to be in the back. I wish they were still in the back.

Improvement That's Not an Improvement

The underwire in mine came out within 3 wears. I had to sit at work with it poking me for hours

Shoddy construction

This is by far the worst Maidenform bra I have ever purchased.  I have worn the Maidenform Dream Wire push up bra for years and this is a poor substitute.  The mesh band is scratchy, the black lace overlay shows through on shear blouses, and the straps do not adjust long enough.  I would love it if Maidenform would bring back the original Dream Wire push up bra that was comfortable, looked good, and very flattering.  I guess I will just  have to keep searching for a replacement.

Style #: DM9900