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Maybelline New York Fit Me Natural Coverage Liquid Concealer Makeup, Ivory

The breathable, oil-free formula is non-comedogenic so it won't clog your pores.

Won't Clog Pores

Lightweight pigments and a translucent base give you fresh, natural-looking coverage.

Natural Looking Finish

Easily covers up redness, flaws, pimples, and dark under-eye circles.

Hides Blemishes and Redness

Offers a wide array of shades from fair to cocoa for an even complexion.

Matches Your Skin Tone

<ul><li>Natural Coverage: This oil-free concealer matches skin tones for an even complexion with a natural finish, and conceals redness, flaws, and blemishes.</li><li>Skin Compatibility: The oil-free formula is breathable and non-comedogenic, and is dermatologist and ophthalmologist tested.</li><li>Shade Variety: Provides coverage for a wide array of skin tones, from Fair to Cocoa.</li><li>Lightweight Application: Features an exclusive translucent base and lightweight pigments for a natural finish.</li><li>Net Content: Contains 6.8 ml of product.</li></ul>

Ingredients

Lightweight <ul><li>Natural coverage: this liquid concealer hides the appearance of redness, flaws, and blemishes for a perfected look</li><li>Breathable formula: the oil-free composition features lightweight pigments and a translucent base for a fresh finish</li><li>Non-comedogenic: this makeup is designed to be breathable and will not clog pores during wear</li><li>Multi-use application: use this product to conceal under-eye circles and pimples or to contour and highlight the face</li><li>Safety tested: the fragrance-free formula is both dermatologist and ophthalmologist tested</li><li>Diverse shades: available in a wide array of tones from Fair to Cocoa to match various complexions</li><li>Fit Me collection: pair this concealer with Matte and Poreless foundation, powder, and blush for a complete face</li></ul>

Makeup Shade

Makeup Coverage

Brand

Makeup Finish

Skin Undertone

Makeup Form

Ingredient Preference

Ingredient Properties

Color

SPF Value

Container Type

Maybelline New York Fit Me Natural Coverage Liquid Concealer Makeup in Ivory is a lightweight, breathable face makeup designed to perfect the appearance of the skin. This liquid concealer provides natural coverage that conceals redness, flaws, and blemishes for a more even complexion. The oil-free formula features a translucent base and lightweight pigments that allow the skin to look fresh and natural. This product is suitable for concealing under-eye circles and pimples while maintaining a finish that leaves the skin looking the way it was meant to be. Users can also utilize this versatile liquid to contour and highlight specific areas of the face. The non-comedogenic formula ensures that the product does not clog pores, making it a reliable choice for daily wear. This fragrance-free concealer has been dermatologist and ophthalmologist tested to ensure quality and safety. As part of the Maybelline New York Fit Me collection, this product works alongside Matte and Poreless foundation, powder, and blush to help you achieve a complete look. The Ivory shade is part of a wide array of options ranging from Fair to Cocoa to match various skin tones. To use, apply the liquid directly onto imperfections or under the eyes and blend into the skin for a flawless, natural-looking finish. This iconic makeup helps you put your best face forward with a finish that is fresh and breathable. The liquid formula is designed to match skin tones to deliver a more even complexion with a natural finish that won't clog pores.

Features

Assembled Product Dimensions (L x W x H)

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Cafe

Caramel

Cocoa

Deep

Fair

Hazelnut

Honey

Ivory

Light

Medium

Sand

Vanilla

Walnut

Wheat

Coverage

Shade Matching

Finish

Ease Of Blending

Packaging

Applicator Brush

Value For Money

Formula

Texture

Brush Length

Skin Tone Match

Pore Coverage

Hair Volume

Quality

Smooth Application

Features a convenient doe-foot applicator for even application.

Offers variety of shades for different skin tones.

Offers adjustable coverage depending on application and skin type.

Blends effortlessly for buildable coverage.

Having combination skin that's more oily i needed something matte i prefer this over the dewy version. . I  love that this powder has a matte finish it creates the perfect matte  canvas for my makeup I love that the coverage is buildable and it's the perfect tone for my skin color

Buildable coverage and a flawless matte finish

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I've used this mascara for years and years. So long I can't remember. It makes the lashes look so long and full!! One of my most favorite mascaras. And you can't beat the price! The wand has just the right about of flexibility and bend to work perfectly with your lashes. It separation the lashes relatively well too. The brush itself is one of my favorites. The bristles are just the right size. I typically get blackest black. The color is dark and pigmented.

Will always purchase!

This is a high rated CLEAN healthy product.  I use a makeup brush to apply and I love the coverage.  I've done a lot of research, and scan everything I buy for quality..  not all Maybelline make is good, so make sure your not putting bad chemicals on your face

Clean and healthy

Lashes for days!!! I bought this product when I forgot my normal mascara at home while stuck out of town. It is amazing! In a single coat, it elongates my lashes. I wouldn't say it adds a ton of volume, but there is some added volume there due to the nature of mascara. It doesn't clump. I feel like that might be what the young girls are going for… But as an old person, it is sleek and sophisticated. It has staying power for sure! It stays put through my long 12 hour shifts and then some. It doesn't smudge.  I'm glad I bought this and it will be my new staple. Would recommend.

Sleek and sophisticated

This is my favorite face powder. It goes on smoothly, gives a nice matte finish, and helps keep shine under control without looking heavy or cakey. It blends really well and works great for setting makeup or quick touch-ups throughout the day. I always come back to this one.

My favorite powder!

My older teenager G-daughter, for the 1st time wanted to try %26 wear makeup, being very modest, she wanted something very light weight that didn't look like she was wearing a heavy, to much color, but the makeup be a Smooth coverage, not oily, shiny looking, or come off easily on clothes or wiping her face, not leaving it streaking looking, but something esp for covering any blemishes. 
It was PERFECT!  Her skin looked like she had a professional makeup artist match and cover her skin perfectly smooth blend! Even concealing any %26 all blemishes perfectly! It did not wipe off on her self test, on her shirt sleeve or collar. 
A helpful hint, I would recommend for those wanting to try it, it wiped off %26 Cleansed her face very easily with the makeup remover, individually wrapped, that Walmart sales. The individually wrapped makeup cleansing wipes, doesn't dry out, if like most teenagers, leaves the package open, doesn't dry out the whole pack! Better for teenagers than for adults that would close the package, Walmart has a great selection on those.
Another helpful hint, She also used a makeup brush, 2 in a pack for the smooth effect look, also bought with the suggestion of that makeup, wipes %26 brushes all at Walmart.

*Extra Helpful hint, she had a smart idea, go thru each color shade they have, hold your hand up beside the wide color strip they show you of the color, enlarge picture of it if necessary, hold your hand beside it ... I think that is how she got the perfect tone color Right The Very 1st Time! 
LOL my G-daughter said don't tell how good it is, they will always be out of stock when I want more of it, lol but it is really to good of the makeup product %26 items suggested with it, not to share, esp for the price of all 3 items together ( items are sold separately) %26 esp being on a budget!

This powder works well. It removes my oily shine and leaves a nice matt finish. I love that it's translucent as I don't wear makeup and want no color on my face. The case, however, is trash. I hate the way the puff is hidden in a compartment under the powder that flops open and closed. Because it's separate, you have to flop it over to get the pad, then flop it back down to get the powder, then flop it back up to see the mirror. I prefer to be able to dab more powder while looking in the mirror. All this flopping up and down is a pain !!! Poor design'!!!

Great Translucent Powder! Poor Case Design!

Powder is great. But I really cannot stand this compact. I do not like the design, it's not an easy pop open and close case. The mirror should be where the clear top is, and forget the extra flap of plastic for the extra compartment underneath the powder. Using the mirror is a pain in the butt, I am always putting the puff on top of the powder and then the case doesn't close so I'm rolling my eyes constantly and doing extra work lol..

Love the powder, HATE the compact.

This powder gives a smooth true matte finish and helps create a more polished makeup look overall. The coverage is medium but buildable enough for everyday wear, and it sits nicely on the skin without feeling too heavy or cakey. It may not feel like a luxury product, but it is still very good quality for an affordable powder and performs better than expected for the price.

Smooth Matte Finish at a Great Price!

I used to love this mascara when I first started buying it several years ago — it always went on smooth and made my lashes look long without clumping. However, the past few times I've purchased it (2025–2026), the formula has changed for the worse. It clumps up immediately, and I end up with thick clumps all over my eyelashes. The brush also feels flimsy now and doesn't apply the product evenly. I'm disappointed because it used to be a great mascara, but the recent batches have not been good at all.

Clumpy Formula and Flimsy Brush

Maybelline New York Fit Me Liquid Oil free Concealer, Flawless Natural Coverage, Lightweight, Conceal Redness, Flaws and Blemishes Lightweight, oil-free liquid concealer providing natural coverage to conceal redness, blemishes and under-eye circles; suitable for contouring and highlighting. Available in a range of shades for various skin tones; dermatologist- and ophthalmologist-tested, non-comedogenic and fragrance-free.