Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + (Non Member and FT Eligible) PIP Banner Wk 26 2026 (Consumables) 

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] Bill29Compliance Thu Oct 22 2026 5:02 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

WRMC:Custom HTML Module - About SalesFinancing - Second update

Walmart Rewards Mastercard

WRMC:NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Milani Color Fetish Matte Lipstick

Highly pigmented formula gives you rich, full colour in just a single swipe.

One-Swipe Full Coverage

Infused with hyaluronic acid to prevent your lips from drying out.

Keeps Lips Hydrated

The ultra-creamy texture glides on smoothly for an easy, comfortable wear.

Comfortable Velvet Matte

This product is never tested on animals, keeping your beauty routine ethical.

100% Cruelty-Free

<ul><li>Full Coverage Color: Delivers full coverage with single-stroke payoff.</li><li>Hydrating Formula: Enriched with hyaluronic acid to hydrate lips.</li><li>Creamy Matte Finish: Features an ultra-creamy velvet matte formula.</li><li>Cruelty-Free Product: Never tested on animals.</li></ul>

Moisturizing <ul><li>•Full coverage lipstick with single-stroke payoff. •Enriched with hyaluronic acid to hydrate lips. •Comfortable, ultra-creamy velvet matte formula. •Moisturizing with hyaluronic acid. •Cruelty-free.</li><li>Moisturizing with hyaluronic acid</li><li>Cruelty-free</li></ul>

Colour

Brand

Makeup Finish

Features

Makeup Form

Makeup Shade

Ingredient Preference

Ingredient Properties

SPF Value

Retail Packaging

Piece Count

Product Net Content UOM

Colour Fetish Matte Lipstick is an ultra-creamy, pigment-rich lipstick in a range of shades designed to complement every skin tone. With a luxurious soft velvet-matte finish, this high-comfort lipstick glides seamlessly onto lips for a full-coverage, one-stroke payoff. The long-wearing formula helps keeps lips smooth and soft with moisturizing Hyaluronic Acid. Lipstick feels as good on the lips as it looks. This product – and every other Milani product – is never tested on animals. We don’t allow others to test on our behalf, either. Our products are 100% cruelty-free.

Manufacturer Part Number

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Desire

Flushed

Passion

Peony

Petal

Pleasure

Poppy

Red Flag

Secret

Sensual

Smitten

Tease

Formula

Application Smoothness

Packaging

Scent

Texture

Finish

Ease Of Application

Value For Money

Pigmentation

Lip Feel

Color Coverage

Nude Shade

Lip Comfort

Pink Shade

Case

Wear Time

Red Shade

Color Brightness

Features a stunning color that complements various looks.

Consistently even application experience.

This lipstick formula is a winner! It is soft and nourishing on the lips during wear, feels hydrating, and the color payoff is excellent. It has a very light vanilla scent which I love and is very comfortable.

Velvety and blurring

Milani

[This review was collected as part of a promotion.] Beautiful colors and they last all day!! My favs have always been Gorgeous, Devotion & Plush but I recently purchased new colors Blossom, Classic, Flushed & Poppy & they are beautiful! I get compliments on all of the colors I wear. Ladies ask me for info for color, where to purchase and they take a pic of my actual lipstick. I only wear Milani brand lipstick as they never fail to amaze me!

Compliments Galore on any Milani lipstick I wear!

[This review was collected as part of a promotion.] Creamy, colorful, pigmented, easy-to-use, fun color

Matte Lipstick

[This review was collected as part of a promotion.] Really pretty color. I love the color and I love that it didn't bleed like many red lip colors do.

Beautiful

Any product made in Europe it's simply awesome, especially italian products.  
That's why fashion in New York speaks in Italian brands from Versace, Ferragamo, Gucci Armani, etc etc

walmart.com

For drugstore lipstick, Milani is the best! They got it right, texture, long wearing… Beautiful colors. 

I always come back to Milani 

Poppy is the perfect red

My favorite lipstick

I love love love this colour so much! This lipstick is my go to for any occasion. This is actually my 2nd lipstick and I've been hooked onto this since I ever discovered it. Perfect for any occasion!! The lipstick is very pigmented and the colour is very rich.

Review on 440 passion

One thing I noticed right away was, it made my teeth look so white! It's dark on my fair skin, but with the right red liner and a hint of sheen in the middle this lipstick will be nice for the holidays or when I wear all black or red. 
It's very pretty! I like the texture too.

It's a dark Winter red on me!

This is my favorite matte lipstick! Love the color and the way it glides on my lips. It is drying on the lips after wearing all day. I do love this lipstick though,

I feel that the colors I've chosen were not as indicated on your website.  I wish that  they look as rich in color upon arrival. My lipsticks were closer to pink than I expected so I have wasted money with my two purchases. I will not be purchasing any more lipsticks from your website.

Milani Color Fetish Matte Lipstick close-up studio shot with bullet exposed; ultra-creamy, pigment-rich velvet-matte formula delivering full-coverage, one-stroke payoff, enriched with hyaluronic acid for moisture and labeled 100% cruelty-free; often used for light dabbing as a cream blush.