Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: BTS x Walmart + "Non Member" PIP Banner Wk 26 2026

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

NYX Professional Makeup Born to Glow! Naturally Radiant Foundation

<ul><li>Customizable Coverage: A buildable, medium coverage liquid formula that allows layering from sheer to full coverage.</li><li>Inclusive Shade Range: Offered in an inclusive range of 45 shades.</li><li>Cruelty-Free Formulation: Certified and acknowledged by PETA as a cruelty-free brand.</li><li>Net Content: Contains 30 mL of product.</li></ul>

Buildable <ul><li>Inclusive Foundation Range: Born to Glow Naturally Radiant Foundation is a buildable, medium coverage glow foundation we're proud to offer in an inclusive of range shades; Build your coverage from sheer to full by layering this creamy liquid formula</li><li>Meet The Glowy Family: These liquid foundations will amp up your skin's natural glow and blend seamlessly with our other Born To Glow products; You're going to love the smooth, even toned glow you'll get from Born to Glow Naturally Radiant Foundation</li><li>Face From Foundation To Finish: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in color correction and coverage from blush, bronzer, foundations and contouring concealer to palettes and powders</li><li>Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals</li><li>Discover NYX Professional Makeup: Try all of our professional makeup and beauty products today, from eyeshadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more</li></ul>

Brand

Skin Tone

Makeup Coverage

Makeup Finish

Makeup Form

Features

Skin Type

Container Type

You were born to glow, baby! Now it's time to let it show with NYX Professional Makeup Born to Glow! Naturally Radiant Foundation. This smooth liquid foundation is so glowrious... We. Can’t. Even. It's a buildable, medium coverage glow foundation, and we're so proud to offer it in an inclusive range of 45 flattering shades! These liquid foundations will amp up your skin's natural glow and blend seamlessly with our other Born to Glow products. You're going to love the smooth, even-toned glow you'll get from Born to Glow! Naturally Radiant Foundation.

Colour

Manufacturer Part Number

Ingredients

Universal Product Code (UPC check)

Walmart Item #

Actual Color

Caramel

Light

Light Ivory

Mocha

Neutral Tan

Porcelain

Coverage

Finish

Dewy Finish

Ease Of Application

Value For Money

For Summer

Medium Coverage

Texture

Packaging

Lightweight Formula

Skin Tone Matching

Lightweight Feel

Quality

Mixing With Other Products

Formula

Skin Feel

Consistency

Provides natural-looking base without clogging pores.

Blends easily into skin without feeling heavy.

Provides a luminous, natural-looking glow.

Has a lightweight consistency that blends easily.

Offers diverse selection of shades for various skin tones.

I absolutely love this product I'm 70 years old and I haven't been able to find a foundation that I liked that didn't make my wrinkles show up more everything's always dry powdery it actually makes my wrinkles more appearance about this foundation went on so smooth it was like rubbing in a moisturizer my wrinkles are not  as noticeable I've got that shiny glow that I love I love this product and this is what I'll be using from now on it took me a while to find the right one but I finally found the right one thank you so much Walmart for carrying this product

try this product you will love it especially if yo

walmart.com

I first bought this foundation 6 months ago and I've been using it basically everyday ever since. The shade range is amazing, finally a light enough foundation that is not pink from the drugstore!! Miracle lol. The finish is also beautiful on the skin. My T zone can get oily throughout the day so I do recommend powdering every once in a while if you deal with the same skin issue. Other than that I highly recommend! Great price, amazing skin.

MY #1 EVERYDAY FOUNDATION

nyxcosmetics.ca

I really love this foundation. It is the perfect formula for my skin. I am so disappointed that it's being discontinued, and now I have to find a another formula and start the process all over again after finding this one. I really hope you will reconsider discontinuing this formula because it is a really great formula and should be kept in your make up line. I highly recommend this product for anyone needing a good foundation formula for dry skin.

Love Love Love

NYX Professional Makeup

This is the only foundation I use. The color is the closest if not exact match compared to any other foundation, high or low end. My shade is 6.5 Nude. I've read it is being discontinued and I'm very disappointed! NYX if this is being discontinued, PLEASE bring it back!! I do not want to use any other foundation. Longevity, color, formula, packaging, is all on point. A huge bonus is it doesn't oxidize, covers breakout without accentuating them, and has a full coverage but natural finish. I wear this for full glam or natural makeup, it's an all in one foundation. I use this all year round and I have a combination skin type, occasionally oily, excessively dry, and sometimes dry with oily t-zone but it looks and works perfect with any way my skin wants be on any given day. I have not had any breakouts from this foundation either and I wear this foundation almost 365 days a year, not exaggerating. I love makeup! NYX Please Do Not DISCONTINUE!!!

Please DO NOT Discontinue!!

This foundation is great on its own, but also fantastic for mixing with other, less glowy foundations. Gives flatter, dull foundations a nice little glow, and adds a bit more coverage when mixed with a more sheer BB cream.  Didn't oxidize on me. For reference, I'm 56 with fine lines and my skin is bone dry.  It looks lke it's being discontinued, which is sad.

Great foundation!

Amazing foundation! Sticking with this one after trying many brands like Lancome, It Cosmetics, Maybelline, etc. Just works perfectly for my skin tone, and adds a tiny bit of healthy glow, so the dullness of the skin is neutralized. I have olive skin that's a bit earthy, so I always struggle with foundations dulling my skin tone further down. But this one lifts it and gives a healthy radiant look. Not full coverage, but you can easily layer it where necessary.

Love it, great color and radiant effect!

I really really like this foundation. Just the right amount of coverage since it's not too thick or thin. There is a subtle glow but not that “wet paint” look with other radiant foundations. A matte finish is a no no for my age (over 60). It also drys quickly so I can apply blush and be done. With different seasons I change my moisturizer and I always wear primer, so it doesn't dry out on me or get greasy since I have normal to dry skin but with an oily forehead. It does not settle in my deep lines around my mouth .For the money it just can't be beat. I can't understand why it's not carried in stores. I order more than one at a time since I dread the discontinued foundation discovery. The vanilla is perfect for me in summer since I am a light neutral but I wish there was a shade lighter in a neutral undertone for those winter months. The ones currently are too pink so maybe NYX will expand the shade offerings (hint hint)

Born to Glow foundation is great

Why? Why on earth would you discontinue the only foundation I ever finished and repurchased!? You out to get me? The finish on this stuff is so natural and lovely. It wears nicely and not patchy.

Best foundation ever - discontinued

The best foundation especially at the price. Better than high end. Smoothing on the face with a not too dewy finish. Stays on all day with excellent coverage. Great range of colors.

Now this is Perfect

A little goes a long way! I love the consistency and coverage. When I set with translucent powder, this foundation doesn't cause enhanced texture and is smooth! Great buy and will repurchase.

Beautiful Coverage!

Colour is very dark not even close to picture on website

NYX Professional Makeup Born to Glow! Naturally Radiant Foundation 30 mL in a black squeeze tube with gold and white text, offering a creamy liquid formula for buildable medium coverage that enhances natural skin glow and blends seamlessly with other face products.