Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible, Non Member" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Similar items you might like

NEW CompressedItemCarousel Thu Jul 02 2026 8:03 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Playtex Womens 18 Hour Ultimate Lift  Support Wirefree Bra - Best-Seller, 40B

Enjoy natural shaping and support without the discomfort of poking underwires.

Lift Without Underwires

The smoothing design helps create a sleek look under work attire and dresses.

Smooths Under Clothes

Specifically designed to comfortably support and shape fuller, plus-size figures.

Fits Full Figures

Designed for daily wear so you stay comfortable from morning until night.

Comfortable All Day

<ul><li>full figure</li><li>bra women plus size</li><li>bra curvy women curves</li><li>shapes</li><li>smoothing</li><li>smooths</li><li>wireless bra women</li><li>bra women underwire</li><li>support bra</li><li>comfort bra</li><li>comfortable bra</li><li>bra women</li><li>bra women</li><li>work bra women</li><li>dress</li><li>work attire</li><li>women clothing</li><li>daywear</li><li>ladies outfits</li></ul>

Bra Style

Bra Feature

Bra Cup Size

Bra Size

Brand

Colour

Clothing Size

Clothing Size Group

Clothing Occasion

Age Group

"Looks and feels beautiful" – Customer Review.  Want to make the most of your curves — without feeling pushed and poked? Try this wirefree Playtex bra, designed for comfortable lift.

Gender

Model

Clothing Type

Underwear Type

Universal Product Code (UPC check)

Actual Color

Black

Blue Velvet

Cheery Rose

Enchanted Red

Lavender Moon

Magenta Jam

Mother of Pearl

Nude

Nude Playtex

Sandshell

Warm Steel

White

Zen Blue

38DD

38DDD

40DD

40DDD

42DD

42DDD

44DD

44DDD

48DD

All-day Comfort

Bust Support

Value For Money

Sizing

Quality

Strap Comfort

Fabric

Cup Fit

Style

Bust Lift

Softness

Band Fit

Coverage

Look

Wash Durability

Wide Straps

Design

Cup Sizing

Durability

For Women

Back Smoothing

These ultimate support bras are comfortable, attractive shape, and with the no wire I am able to wear them 24/7. I was told to wear a more supportive bra because of stretching of ligaments causing me pain. I found one of these and it did so good that I ordered one of every color so I can wear them 24/7. Support and attractive is extremely important to me.  Thank you KimRD

Ultimate support bra.

One Hanes Place

I'm glad I tried this bra. It's VERY comfortable and nice looking. I love the wider straps, too. Recommend highly.

Comfortable and shapely

Having tried several bras throughout the years, I always come back to Playtex.  They provide the support needed for big breasted women, especially those who are getting older and find their breasts trying to kiss their bellybutton!

Playtex for Big Breasted Women

This Playtex bra is a very good replacement for the Hanes Just My Size 1960 bra that Hanes no longer makes. I have been trying for several years to find a replacement with no luck and several bras that just didn't cut it. If you've gained weight I recommend getting a larger size for the band length. The cup size is true, so no problem there.

walmart.com

I bought a few of these and love them, then I saw they had new colors, the pattern was different on them but they were the same style, same style number and I ordered the same size I normally do, however the three new ones are NOT CUT the same. I am popping out of the front, unacceptable. I double checked the size and style number. All the same. You cut them different and they do not fit right.   The three colors I orders are in attached photo. Not sure what they did differently with the three colors (compared to the rest) I ordered?

Some are cut differently

As a person who has lost ¹65lbs I  have à lot of loose skin in the underarm area and would like more support in this area. Really should be wearing a 30c.

Best I could find in my size

I have several of this style. I wish Playtex would make a better hook, stronger that won't bend or break in the washer!  Is there a way to replace the hooks and/or eyes? I buy socks with a lifetime warranty. I'd buy bras if they'd replace them when broken.

Hooks

I really didn't know how to rate this because I did, in fact, return it.  I'm sure it is a great bra but I thought it would have more coverage on in the middle.  The cleavage ("V") dipped a little too low for my liking and the under-breast band was thin;  I like a more wider band.  There is no padding in the cups but the cups were well made and had good support.  The feel was a bit scratchy but I'm sure that would have softened up after a couple washings.  Overall, it was the cleavage "V" dip and the band that I didn't care for;  Otherwise, I would have kept it.

Unsure how to rate, parts I liked, parts I didn't

I tried switching from the Playtex Secrets Comfort Fit All Over Smoothing Wireless bras that I've been for years because of the smoothing support that it gives me, but tried switching to try something different so that it didn't feel like that's all that I can wear and to get some other color bras, but it didn't work out. Very unfortunately, the bras arrived and I was excited with the colors and new style, I tried one on and was quickly disappointed because there was no smoothing and no support for me. My nipples we're showing and my breast sagged and I absolutely don't like that so I returned them and went back to reorder the old style that I had been wearing.

Smoothing and Support

Not the same as before! Playtex has downgraded their fabrics, and the straps are horrible with no give at all. End of the day, I have strap marks on my shoulders that are red and welted 😡 I even went so far as to return the first and got a larger size. Neither were keepers!!

CHEAP QUALITY CHEAP THREAD POORLY REDESIGNED!

HORRIBLE Fit HORRIBLE Fabric

Similar items you might like

Soutien-gorge sans armature avec maintien et rehaussement optimal de Playtex 18 HeuresMD

Playtex 18 Hour(R) Sensational Sleek wireless Bra

Playtex 18 Hour Lace-Cup Wire-Free Bra

Soutien-gorge sans armature avec bretelles confortables de Playtex 18 HeuresMD

Playtex Womens 18 Hour Ultimate Lift Support Wirefree Bra - Best-Seller, 40B

Key item features

Specifications

Your data, your choice