Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Expired FT Eligible, Non Member" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Similar items you might like

NEW CompressedItemCarousel Thu Jul 02 2026 8:03 PM EDT

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] Bill29Compliance Thu Oct 22 2026 5:02 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Playtex Womens Secrets Signature Florals Fuller Underwire Bra - Best-Seller, 40

<ul><li>Full Support: Softly seamed cups provide full support.</li><li>Smooth Shaping: Hidden shapers contour the bust for smooth curves under clothes.</li><li>Enhanced Lift: Bandless wires provide extra lift.</li><li>Adjustable Comfort: Back-adjusting camisole straps are easy on shoulders.</li><li>Floral Design: Features a floral print covering shimmering satin.</li></ul>

<ul><li>Looking for incredible support without sacrificing comfort? Weve got you covered with lightly-lined styles that deliver the ultimate in comfort with great, natural shaping and support. Have a comfortable, spill-free, worry-free day.</li><li>Softly seamed cups give superb full support.</li><li>Hidden shapers contour your bust for smooth, pretty curves under clothes.</li><li>Bandless wires provide extra lift.</li><li>Floral print covers shimmering satin for one of our most beautiful looks.</li><li>Back-adjusting camisole straps are easy on your shoulders.</li></ul>

Bra Size

Brand

Colour

Pattern

Clothing Size

Clothing Size Group

Fabric Care Instructions

Age Group

"Absolute Perfection....When you put it on you immediately become beautiful" – Customer Review. Take it from our loyal customers. This gorgeous Playtex bra supports you in total comfort.

Country of Origin - Textiles

Size

Gender

Model

Universal Product Code (UPC check)

Actual Color

Black

Mother of Pearl

Natural Beige

Over the Taupe

Sandshell

Taupe

White

34DD

36DD

36DDD

38DD

38DDD

40DD

40DDD

42DD

42DDD

44DD

Size 44C

All-day Comfort

Bust Support

Value For Money

Sizing

Fabric

Cup Fit

Quality

Softness

Bust Lift

Style

Strap Comfort

Look

Band Fit

Coverage

Breast Coverage

For Large Breasts

Wash Durability

Durability

Bra Lines

Underwire

Fits perfectly with correct cup and band measurements.

Made with gentle, soft materials for a comfortable fit.

I have several Playtex bras in almost every color. This secret bra I dyed pink ( originally white). The fit is perfect. The lace detail in the fore is so pretty and feminine as you can see in my photos it's simply gorgeous. The shoulder straps are comfortable and don't dig in or slide off. Thanks for making my girls happy Playtex !oh yeah this is. 44 DDD!

My favorite secret!

One Hanes Place

This is a great go to bra. The fit is consistent between each of the different colors. It provides the needed support, yet does not feel restrictive as I move around. Plus I like the classic timeless retro profile.

Great Go to bra

I absolutely LOVE this bra! It is so affordable and fits me perfectly.  I wear it every day as a part of my active lifestyle.  It is super supportive and machine washable in a delicates bag, so it's perfect for medium athletic activities like yard work, hiking, kayaking, and biking. 

I love the lack of padding and the thoughtful pieced construction.   My boobs actually have some shape and definition now, rather than the "glued on spheres" look you get with padded bras made from a single cut of fabric.  They do have a tiny touch of the retro-style torpedo boob look with sheer and/ or tight tops, but I personally love it.

The only downside to this bra is low-cut shirts (like a normal tank top) will show a bit of the lace, as it's pretty full coverage. I usually wear graphic tees so this isn't normally a problem, but if your top shows cleavage, it will probably show a bit of this bra as well.  I have one bra where I just cut off some of the lace and it fixed the problem. It didn't unravel any of the lace at all when I did this.

I own four of them now.  I wish they came in more varied colors.

Best bra I have ever owned- bought four!

I have worn this bra for the past several years and love the fit, support and comfort. I have not been able to find this bra in my local department store and really was sad not to be able to find it. Then I remembered One Hanes Place and was delighted to find it there. l really hope this style is not being discontinued as I have not been able to find a good replacement for it.

For comfort, fit and support this is the one!

Have been wearing this style for decades.  It's one of the few bras in 34D that provides good lift and a more forward profile creating a slimming silhouette.  I have a slim long torso and the adjustable long straps and wider band with 4 hooks give good support.  My favorite color was a slightly deeper beige I think called toffee but it's rarely offered so I usually get the taupe.  Hope the toffee comes back.

Flattering shape and support

I have been wearing these bras for years and love them since they are the only bras that Seem to actually fit my figure.  I would give them a 5 star, but the cup seams have stopped being smooth.  The bras I ordered this time were better than they have been, but not as smooth as they were when I first started to wear them.

Love these bras for everything but t-shirts

I have worn this bra, formerly called Love My Curves, for years and love it.  It should be noted to potential buyers that the Beautiful Lift bra has smaller cups.  I have always worn a C cup in this bra but had to return them for a D cup.  Since I still have two new, unworn Love My Curves bras with a C cup and they fit perfectly, I now know that the Beautiful Lift bra has smaller cups and needs to be ordered with a larger cup.

Size Discrepancy

I've been wearing this style for many many years. This will be the last time I buy it. The elastic in the bra is different and cheaper so now it leaves marks after wearing for more than a few hours. It's not too tight, but it feels like it is pinching. The shoulder straps are still good as before but the elastic around the body is not near as good as my previous purchases.

Change in quality - not as good as before

love the bra, love how comfortable it feels but the cups are not made right. they bunch up where it matters. they were not made smooth where the seams cover the tips. looks terrible under a tee shirt. wish they were made right. I even tried a smaller size to see if it fit better. no good.

cup seams

I was surprised to find such poor quality in a playtex bra. I've used playtex bras most of my life for the quality & comfort but they've changed the material and the quality expected from the products lately, hasn't been the same quality or comfort. Returned this item.

Poor Quality

Similar items you might like

Playtex 18 Hour(R) Original Comfort Strap Wirefee Bra

Playtex 18 Hour(R) Ultimate Lift and Support wireless Bra

Playtex 18 Hour(R) Sensational Sleek wireless Bra

Playtex 18 Hour Lace-Cup Wire-Free Bra

Playtex Womens Secrets Signature Florals Fuller Underwire Bra - Best-Seller, 40

Key item features

Specifications

Your data, your choice