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Preference Pref 10Ua Ultash Xlb

The fade-defying formula keeps your colour vibrant without washing out for nine weeks.

Nine Weeks of Colour

This permanent dye provides complete coverage for even the most stubborn grey hairs.

Covers All Your Greys

The oil-in-gel texture clings to your hair easily without making a mess.

Easy No-Drip Application

The included Shine Protect Conditioner leaves your hair feeling soft and looking shiny.

Soft and Silky Hair

<ul><li>Long-Lasting Color: Provides up to 9 weeks of fade-defying color that won't fade or wash out.</li><li>Complete Grey Coverage: Delivers 100% grey coverage.</li><li>Smooth Application: Features an oil-in-gel formula for easy application and a no-drip texture for better hair adherence.</li><li>Soft, Silky Hair: Includes a Shine Protect Conditioner that leaves hair soft and silky to the touch.</li><li>Extensive Shade Options: Available in over 50 luminous shades.</li></ul>

Fade Resistant <ul><li>9 weeks of fade-defying colour</li><li>L'Oréal Paris Superior Preference, Permanent Hair Dye</li><li>L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Préférence permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades</li><li>BENEFITS:New & Improved Superior Préférence hair dye suitable for all hair types.Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color</li></ul>

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L'Oréal Paris Superior Préférence hair dye is the perfect way to achieve a salon-quality hair color at home. With its fade-defying color and high impact shine system, Superior Préférence permanent hair color provides up to 9 weeks of long-lasting color that won't fade or wash out. The oil-in-gel formula is easy to apply and leaves hair feeling soft and silky. Available in over 50 luminous shades. BENEFITS : New & Improved Superior Préférence hair dye suitable for all hair types. Provides beautiful 100% grey coverage with up to 9 weeks of fade-defying color. Thank to the higher concentration of dye's, the colour lasts longer with a high impact shine. HOW TO USE : 48h before colouring do the allergy test. Step 1: Apply product using the applicator, squeeze colour mixture immediately to dry, unwashed hair. Work gently through hair as you would a shampoo, and apply to grey areas first. Step 2: For hair with little or no grey, wait 25 minutes with the mixture in your hair. For grey hair, leave on for an additional 15 to 20 minutes. Step 3: Rinse out. Add a small amount of warm water to hair and work into a lather. Then, rinse with warm water until water runs clear. Step 4: Apply the Shine Protect Conditioner and massage through hair. Leave on for 2 minutes before rinsing through with warm water until the water runs clear. FORMULA : New Fade-Defying System for long-lasting rich tones. The new oil-in-gel formula has a no-drip texture which offers better hair adherence. Shine Protect Conditioner leaves hair soft and silky to the touch.

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Metallic Blue

Ultra Ash Dark Blonde

1 Deep Black

I've used this for a couple of years now.  It's always quick and simple to do with a great outcome.  I love the color.  One great perk is the tube of weekly conditioner.  It works wonders for keeping your hair healthy and not dry or brittle.

Great Hair Color

walmart.com

my hair really likes to pull brassy, so this one definitely didn't go silver for me, but did pull me out of the brassy zone a bit. do not feel like it lightened my hair much at all. left it on for about 35 minutes. I had one bluish area, but my son said it was cool! 😆

I'll buy it again!

It's easy to use %26 the results are quite pleasing. This particular shade is less reddish-gold %26 more cool-ash, which I prefer.
One thing my hairdresser cleared up: no need to leave it on as long as the instructions say. 15 minutes is fine. Then, spread it to the ends %26 by the time you step into the warm shower, it's ready to be lathered, rinsed %26 conditioned.

Nice color, simple process with good results…

This color covers beautifully! It definitely looks like it came from a salon. I have been blonde for over 50yrs. This was a change! I love it.

Wonderful change!

Ultra ash dark blonde doesn't have the reddish colour that makes my hair look coloured. It just looks like my younger blond colour. Finally I can get the colour I want.

Great natural looking dark blond colour

Great product!  Covers gray and not too harsh.  It's almost the color I had before I started getting old.  Makes me look younger!   Pics of the my hair color 6AB chic auburn brown included.

Worth the price

I love the veriation of the colors I get it because my hair is too light so it gives beautiful low lights.

Beautiful natural color

I have bought this dye more than 3 times online, I love the color.  But this time it came well packaged on the outside, however one of the boxes was open and the conditioner was missing.  The store should check carefully before sending a product to a customer.

Missing parts of the product

I've used preference for 20  years. I use the medium brown number five. I naturally have a medium brown hair. I have always been very pleased with this product. However, they have recently changed the formula so beware! The last three boxes I have used have been horrible. It turns my hair an orangey brown and I can't stand orange undertones. In addition, the new formula will only last two weeks so my dye job is gone after two weeks. I'm just going to have to change to a different brand because I just can't be dying my hair every two weeks. It's not healthy. In addition, I'm not getting the color I want anyway. So what's the point? I don't understand why product manufacturers will go and, change a good thing. This is one of the top dyes on the market for over-the-counter and I don't know if they're cutting corners or what but this was a big mistake.  Now I need to research what to replace my favorite dye with ☹️. The photo is two weeks after my dye.  It used to dye it a rich brown.  Now it's just a red mess.

Caution- formula change!!!!

The delivery of my package was made in the evening and delivers in the snow.My hair dye so froze.The deliveryman went to turn around in front of our main entrance or he could not be wrong, the entrance is all deice and clean.

For this order 1

PREFERENCE PREF 10UA ULTASH XLB L'Oréal Paris Superior Préférence permanent hair dye in 10UA Ultra Ash Very Light Blonde shade, featuring luminous anti-brass cool blonde color with purple conditioner for up to 6 weeks of fade-defying permanent grey coverage and soft, silky hair.