Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Walmart + "Non Member" PIP Banner Wk 19 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Prideful Undercover Featherweight Concealer

Lightweight <ul><li>Covers without caking 0.3 oz</li><li>Prideful Undercover Featherweight Concealer</li><li>Our featherlight matte formula provides blendable and buildable coverage without caking</li><li>Perfect for under eyes and to diminish imperfections for a flawless finish</li><li>Brand Name: Prideful</li></ul>

Makeup Coverage

Brand

Makeup Finish

Skin Type

Makeup Form

Color

Our featherlight matte formula provides blendable and buildable coverage without caking. Perfect for under eyes and to diminish imperfections for a flawless finish. - PRIDEFUL is a brand motivated by effecting change and inspiring inclusion. Our products are non-gender specific because PRIDEFUL caters to the individual person with pride and purpose. Our mission is to create visibility of each individual and acceptance – one individual at a time. PRIDEFUL is a new brand born from the desire to effect change and inspire inclusion. Our products are gender non-specific as PRIDEFUL’s mission is to cater to the individual, with both pride and purpose. PRIDEFUL’s objective extends beyond placing the Pride Flag on our products solely for the month of June. It is to create visibility and to promote acceptance – one individual at a time. We seek to promote our brand with those we serve; that the true influencers are those standing by our side. Here at PRIDEFUL we are true to our word about effecting change and it is our core belief that a pivotal way for us to do this is to make monetary donations to local and national grassroots LGBTQIA+ non-profits in the communities serviced by our LGBTQIA Heroes. This keeps our connections to our international LBGTQIA+ community and allows us to see positive change in real time, while bringing a grassroots inspired mandate to our marketing, where we can service individual markets and communities nationwide. For the launch of PRIDEFUL we are proud to partner with The Matthew Shepard Foundation. Matthew was a young gay man who was murdered in 1998 and the foundation in his name works tirelessly to ERASE HATE. Jointly we are looking to ERASE HATE and PAINT LOVE WITH PRIDEFUL. We here at PRIDEFUL feel that the only way to effect real change is by visibility and acceptance. We are committed to the long-term work ahead of us as a brand. The Matthew Shepard Foundation’s work is key to educating, informing, and creating acceptance with understanding. This work is paramount to us here at PRIDEFUL. At PRIDEFUL we believe that there is a great need for a personal care products that cater to a diverse spectrum of users based on individual need not gender stereotypes.. What could be used as daily eye makeup, could be the same product to define and tone the crispness of facial hair. Day to night, eyebrows to smokey eyes. Daily enhancement for our sisters and brothers, or war paint for our Queens and our Kings and everyone in between. We are not making a line defined by the binary. We are creating a line that asks the simple question: What Do You as an individual need? If beauty is truly more than skin deep, then we ask that you take this message to heart and lend your voice to being PRIDEFUL. Gender Expression, Gender Fluidity, Artistry, our unique identities; PRIDEFUL wants to celebrate this all. #LIVEPRIDEFUL @prideful.me

Features

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_free_delivery

Actual Color

Chevelle

Warner

Prideful Undercover Featherweight Concealer in a clear tube with a rainbow gradient cap and PRIDEFUL branding, packaged in white box with rainbow stripe and 0.24 oz (7 g) net weight, featuring a featherlight matte formula for blendable, buildable coverage ideal for under eyes and imperfections.