Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Beauty - " Subscribe to Save" InterPageNavigationBanner WK 44 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

I want delivery savings with Delivery Pass 

I want delivery savings with

Try 30 days of free same-day delivery! Choose your plan at checkout.

#2e2f32

I want delivery savings with Delivery Pass

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Rimmel Lasting Finish 35 Hour Foundation, Long-Wearing, Hydrating, Vegan Formula, Full-Coverage, Rose Vanilla

<ul><li>Extended Wear Duration: Provides up to 35hr wear that stays all day.</li><li>Hydrating Formula: Contains hyaluronic acid, 2% niacinamide, and vitamin E for hydration.</li><li>Resistant Finish: Features a sleep-proof, water-proof, crease-resistant, and transfer-resistant liquid foundation.</li><li>Natural Appearance: Delivers a natural, healthy-looking finish.</li><li>Ethical Formulation: Approved as cruelty-free under the Leaping Bunny Programme and is a vegan formula.</li></ul>

Ingredients

Waterproof <ul><li>Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E</li><li>Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market)</li><li>Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant​, clean, vegan and cruelty-free formula</li><li>Liquid foundation with a really natural, healthy-looking finish</li><li>ALL Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International</li></ul>

Brand

Makeup Shade

Skin Tone

Makeup Coverage

Makeup Finish

Makeup Form

SPF Value

Features

Skin Undertone

Skin Type

Skin Care Key Benefits

Ingredient Preference

Skin Care Concern

Makeup Duration

Primary Ingredient

Container Type

Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. •A full-coverage vegan foundation with a natural-looking finish and breathable formula •Clinically proven to improve skin radiance •Clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost​•Sleep-proof, waterproof, crease-resistant and transfer-resistant​ liquid foundation

Colour

Manufacturer Part Number

Assembled Product Dimensions (L x W x H)

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Ivory - 100

Rose Vanilla - 150

Soft Beige - 201

I really like this foundation because it is great for a quick full coverage look. I use this daily as a concealer and foundation and it works great.

Foundation

Caddle

Great foundation lasts all day without being cakey , great price and alot of different shades to choose from

Rimmel Lasting Finish Foundation

This is the main foundation that I buy. Covers and lasts for the duration of the day. Great price.

I had never purchased this product and I've only used it once so far but it's a great product. It's blends really well, feels weightless and is very inexpensive.

Awesome Foundation

This foundation costs a fraction of the price of comparable brands and it goes on so nice and I don't feel like my face is even wearing it. It covers great

Great foundation

The best lightweight foundation that you can get. great price and quality would buy this again and again

Love This Product

First time trying this foundation and I'm pleased it goes on cleanly and provides a little “lift”.

Great coverage!

My daughter uses this one for makeup practices with her friends. It's inexpensive so they can learn different techniques without wasting the expensive stuff.

Serves its purpose

Cover OK but Dry

Rimmel Lasting Finish 35 Hour Foundation, Long-Wearing, Hydrating, Vegan Formula, Full-Coverage, Rose Vanilla

Shop Confidently

How you’ll get this item:

Your data, your choice