Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Try it free

Glass WEB: Holiday Messaging Walmart + (Non Member and FT Eligible) PIP Banner Wk 41 2026 (Consumables) 

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

I want delivery savings + more with

Try 30 days of free delivery + more! Choose your plan at checkout.

#2e2f32

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW Bill29Compliance Wed Sep 30 2026 9:44 AM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

Key item features

NEW ItemSnapshotHighlightsModule Fri Aug 28 2026 6:53 PM EDT

Specifications

NEW ItemSnapshotSpecificationModule Fri Sep 18 2026 1:18 PM EDT

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

Shop Confidently

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] Bill29Compliance Thu Oct 22 2026 5:02 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

WRMC:Custom HTML Module - About SalesFinancing - Second update

Walmart Rewards Mastercard

WRMC:NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Rimmel Lasting Finish 35 Hour Foundation, Long-Wearing, Hydrating, Vegan Formula, Full-Coverage

Waterproof formula resists creasing and transferring for up to 35 hours of wear.

Stays On 35 Hours

Formulated with hyaluronic acid, niacinamide, and vitamin E to boost skin hydration.

Hydrates Your Skin

Breathable full-coverage liquid foundation that delivers a healthy, natural look.

Natural Looking Finish

Certified cruelty-free and vegan formula made without D5 silicones.

Clean Vegan Formula

<ul><li>Extended Wear Duration: Provides up to 35 hours of wear, staying on all day.</li><li>Hydrating Formula: Contains hyaluronic acid, 2% niacinamide, and vitamin E for hydration.</li><li>Resistant Finish: Features a sleep-proof, waterproof, crease-resistant, and transfer-resistant liquid formula.</li><li>Natural Full Coverage: Delivers full coverage with a natural, healthy-looking finish.</li><li>Ethical Formulation: A clean, vegan, and cruelty-free formula, approved by the Leaping Bunny Programme.</li></ul>

Waterproof <ul><li>Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E</li><li>Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market)</li><li>Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant​, clean, vegan and cruelty-free formula</li><li>Liquid foundation with a really natural, healthy-looking finish</li><li>ALL Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International</li></ul>

Brand

Makeup Coverage

Makeup Finish

Makeup Form

Features

Skin Type

Makeup Duration

Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. •A full-coverage vegan foundation with a natural-looking finish and breathable formula •Clinically proven to improve skin radiance •Clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost​•Sleep-proof, waterproof, crease-resistant and transfer-resistant​ liquid foundation

Colour

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Fair Porcelain - 050

Wheat - 170

Golden Beige - 210

Sand - 300

Warm Olive - 302

Golden Honey - 350

Natural Beige - 400

Latte - 410

Toffee - 500

Cinnamon - 510

Warm Coconut - 600

Hazelnut - 605

Ebony - 700

Value For Money

I really like this foundation because it is great for a quick full coverage look. I use this daily as a concealer and foundation and it works great.

Foundation

Caddle

Great foundation lasts all day without being cakey , great price and alot of different shades to choose from

Rimmel Lasting Finish Foundation

This is the main foundation that I buy. Covers and lasts for the duration of the day. Great price.

I had never purchased this product and I've only used it once so far but it's a great product. It's blends really well, feels weightless and is very inexpensive.

Awesome Foundation

The best lightweight foundation that you can get. great price and quality would buy this again and again

Love This Product

This foundation costs a fraction of the price of comparable brands and it goes on so nice and I don't feel like my face is even wearing it. It covers great

Great foundation

I have been using this foundation for years. I always loved it.. it went on smoothe, had moisture, have a nice glow. They changed the look of the bottle, but the formula also changed. it's much dryer, harder to apply, I don't like it as much, but I'm still using it.  It's unfortunate when they change  these items when they were perfect 😔

Changed 🤔

First time trying this foundation and I'm pleased it goes on cleanly and provides a little “lift”.

Great coverage!

The foundation is lightweight. The price was affordable 

Rimmel foundation 

My daughter uses this one for makeup practices with her friends. It's inexpensive so they can learn different techniques without wasting the expensive stuff.

Serves its purpose

Rimmel Lasting Finish 35 Hour Foundation in 400 Natural Beige, a full-coverage liquid foundation with a red cap and clear glass bottle, featuring hydration boost with hyaluronic acid and 2% niacinamide for long-lasting, natural-looking wear.