Walmart US Ecommerce Website

GENERAL MERCHANDISE

PHARMACY

GROCERIES

VUDU

SPARK

PHOTO

ADVERTISING

SAVINGS CATCHER

GIFTCARDS

INHOME

AFFILIATE

ONEAPP

LOTUS

HELP

SMART_REORDER

GROCERY

CONV_COMMERCE

Shop

dWeb : Personal Care - " Subscribe to Save" InterPageNavigationBanner WK 44 2025

Buy Box Ad Container Module for Desktop

Custom HTML Module - About Klarna

Custom HTML Module - About SalesFinancing - Second update

You'll choose a plan at checkout.

#515357

I want delivery savings with Delivery Pass

#0071dc

NEW Fulfillment Tue Apr 15 2025 2:17 PM EDT

MTZ Team | Marquee 1 Ad | Item Page

MTZ Team | Marquee 2  Ad | Item Page

MTZ Team | Skyline Ad | Item Page

Other products of interest

MTZ Team | Sponsored Product Carousel - Item Page

More items to explore

MTZ Team | Sponsored Product Carousel - Item Page Broad 

NEW AddonServicesRedesign Fri Jul 18 2025 1:30 PM EDT

NEW AddToCart Mon Jul 14 2025 3:50 PM EDT

NEW AddToCart Tue Apr 15 2025 2:19 PM EDT

NEW BrandBoxDisplayAd Mon Jul 14 2025 9:14 PM EDT

NEW BrandLink Wed Apr 23 2025 12:07 AM EDT

NEW Breadcrumb Mon Apr 07 2025 8:23 PM EDT

Walmart Rewards Mastercard

NEW FinancingOptions Tue Dec 10 2024 3:32 PM EST

I want shipping & delivery savings with

NEW Fulfillment Mon Jul 14 2025 4:00 PM EDT

NEW InternationalShipping Mon May 18 2026 1:02 PM EDT

New Item Page - Nutrition Value Placeholder Module, Wednesday, February 08, 2023, 5:11:53:90 pm

New Item Page - Product Description Placeholder Module, Wednesday, February 08, 2023, 5:14:04:38 pm

New Item Page - Product Ingredients Placeholder Module, Friday, February 10, 2023, 10:34:23:79 am

New Item Page - Product Specifications Placeholder Module, Wednesday, February 08, 2023, 5:15:29:61 pm

New Item Page - Reviews Placeholder Module, Wednesday, March 22, 2023, 10:04:29:34 am

New Item Related Shelves Module, Thursday, June 15, 2023, 6:08:51:10 am

 Price Match Policy

Prices, terms, and availability may vary online, in stores, and in–app. If the advertised price is not shown here, inventory at the advertised price may now be sold out. Please see the other offers, if available, while quantities last. Some items may be available from Marketplace Sellers, who set their own prices, and are not eligible for price match. Items sold in store by Walmart may be eligible for a price match to online items shipped and sold by Walmart. For variable weight items, price shown is an estimated price only – you will be charged for the actual weight of the item. See our

NEW LegalPriceDisclaimer Mon Jul 14 2025 4:11 PM EDT

NEW LegalPriceDisclaimer Wed Apr 30 2025 12:13 AM EDT

NEW ListsAndRegistries Tue Apr 15 2025 4:50 PM EDT

NEW PaymentPlans Mon Jul 14 2025 4:15 PM EDT

NEW PaymentPlans Tue Apr 15 2025 1:31 PM EDT

NEW PriceInformation Tue Apr 15 2025 1:30 PM EDT

NEW ProductDescriptionPlaceholderATF Tue Jul 08 2025 11:41 PM EDT

NEW ProductFlags Thu Apr 10 2025 11:42 PM EDT

NEW ProductHighlightsPlaceholder Wed Jul 02 2025 12:43 AM EDT

NEW ProductImages Tue Apr 15 2025 2:13 PM EDT

NEW ProductName Tue Apr 15 2025 12:53 PM EDT

NEW ProductReturnPolicyDetails Tue Dec 10 2024 3:17 PM EST

NEW ProductReturnPolicy Mon Jul 14 2025 5:04 PM EDT

Return Policy

NEW ProductReturnPolicy Tue Apr 15 2025 2:28 PM EDT

NEW ProductStickyBuyBox Wed Jul 02 2025 12:55 AM EDT

NEW PromoDiscount Tue Apr 15 2025 6:53 PM EDT

New SellersSecondaryBuyBox Module, Tuesday, September 05, 2023, 4:02:21:76 pm

NEW ShopWithConfidence Thu Jan 15 2026 2:20 PM EST

NEW SocialProofMessage Tue Apr 15 2025 7:17 PM EDT

NEW SoldAndShippedBy Mon Jul 14 2025 5:04 PM EDT

NEW SoldAndShippedBy Tue Apr 15 2025 2:23 PM EDT

New!

More savings, less stress.

HSK_Subscribetosave_E_v2

NEW SubscriptionOptionsModule Tue Apr 15 2025 6:44 PM EDT

NEW SubscriptionPriceMessage Wed Apr 23 2025 6:48 PM EDT

NEW Variants Wed Apr 23 2025 11:01 PM EDT

[Sticky] BuyBoxAd Mon Aug 11 2025 3:59 AM EDT

[Sticky] PriceInformation Mon Jul 14 2025 4:03 PM EDT

Syndigo

True

dWeb: L1/L2- Comparison Chart- WK 07, 2026

#000000

Item Carousel - Rich Relevance 1

RR carousel

Item Carousel - Rich Relevance 2

RR carousel 2

Item Carousel - Rich Relevance 3

Wella Koleston Perfect ME+ MEDIUM BROWN/BROWN ASH 4/71

<ul><li>Professional-quality permanent hair color</li><li>Professional-quality permanent hair color

Infused with ME+ technology for reduced allergy risk

Offers up to 100% gray coverage</li><li>Over 100 intermixable shades for full customization

Ideal for use in salons or at home with professional guidance</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Features

Hair Product Form

Recommended Use

Wella Koleston Perfect Permanent Hair Color – Professional-Grade, Vibrant, Long-Lasting Color with ME+ Technology

The Wella Koleston Perfect Permanent Hair Color is a premium choice for professional-grade hair coloring that delivers rich, vibrant results with up to 100% gray coverage. Trusted by salon professionals worldwide, Wella Koleston Perfect is formulated with cutting-edge ME+ technology, designed to significantly reduce the risk of developing a new allergy to hair color while still delivering high-impact color performance. This permanent hair dye provides even, reliable color from root to tip, helping you achieve stunning, long-lasting color with every application.

The Wella Koleston Perfect range offers a wide selection of shades, from natural tones to bold fashion-forward hues. Whether you’re refreshing your look or performing a full transformation, you can count on this professional hair color to produce consistent, true-to-tone results. The innovative formula is developed to provide rich color depth and natural shine, making hair look healthy, radiant, and full of life. Its superior fade resistance keeps your color vibrant and fresh between salon visits or home touch-ups.

Formulated for salon use but also accessible for at-home beauty enthusiasts (with guidance), Wella Koleston Perfect Permanent Hair Color works seamlessly with Wella Welloxon Perfect Developer to provide a smooth, creamy consistency for easy mixing and precise application. This allows colorists and consumers alike to achieve flawless results whether performing highlights, balayage, root touch-ups, or full-head applications. The formula is enriched with conditioning agents that protect and nourish the hair during the coloring process, ensuring soft, manageable strands that feel as good as they look.

Key features of Wella Koleston Perfect Permanent Hair Color:

Professional-quality permanent hair color

Infused with ME+ technology for reduced allergy risk

Offers up to 100% gray coverage

Vibrant, fade-resistant color with exceptional shine

Easy-to-mix creamy consistency for smooth application

Works with Wella Welloxon Perfect Developer (sold separately)

Over 100 intermixable shades for full customization

Ideal for use in salons or at home with professional guidance

Whether you're a licensed stylist or simply seeking salon-level results at home, Wella Koleston Perfect Permanent Hair Color offers the performance, safety, and quality you can rely on. This product is a favorite among color professionals for its reliability, brilliance, and superior conditioning effect. For best results, use as directed with the appropriate Wella Welloxon Perfect Developer and follow all application guidelines.

Add Wella Koleston Perfect Permanent Hair Color to your beauty toolkit and experience the perfect blend of science, innovation, and hair artistry. It’s the trusted choice for flawless color and healthy-looking hair—every time.

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

4/0 MEDIUM BROWN/NATURAL

4/07 MEDIUM BROWN/NATURAL BROWN

4/3 MEDIUM BROWN/GOLD PERMANENT

4/71 MEDIUM BROWN/BROWN ASH

4/75 MEDIUM BROWN/BROWN RED-VIOLET

4/77 MEDIUM BROWN/BROWN BROWN

4/82 MEDIUM BROWN/BLUE MATTE

Color

Coverage

Shade

Grays

Tone

[This review was collected as part of a promotion.] I have been using this shade for many years and am always satisfied with the depth of color and durability. I also really like how natural the color looks. It covers gray hair very well.

Excellent hair dye.

Wella Store

[This review was collected as part of a promotion.] My hair always feel so soft and healthy as if I used a really good deep conditioner and the colour even though is black is always super shiny and luscious! Love it and will continue to buy again and again!

influenster.com

[This review was collected as part of a promotion.] I used this when I went darker on my hair even though dark hair is not my preference on me I must say it was a gorgeous Color. Simple instructions on the side to use but if you are going from a light blonde to dark make sure you use a filler first so that it doesnt wash out so quickly

[This review was collected as part of a promotion.] I like this brand of hair dyes because the color it leaves on my hair is long lasting and despite needing a color developer, I do not feel my hair battered or fluffy, I think my hair looks the same in terms of It is still healthy and has a new color. I just started painting my hair again and this brand is one of the best I've tried. Wella Koleston Perfect Permanent 4/77

[This review was collected as part of a promotion.] absolutely love wella color.  the 4/77 is a deep rich brown color. color is perfect for transitioning from your summer to fall look. i would recommend a professional doing it. i definitely would buy again

[This review was collected as part of a promotion.] In love with this product!! I love the color and consistency and formula and I LOVE the brand!! I definitely recommend this product for anyone that is looking for a high end yet not so expensive product!

[This review was collected as part of a promotion.] Best hair color ever. Super smooth texture  and easy to apply. No crazy smell or irritation. Covers greys really well and leaves your hair soft and shiny. I dont use any other color besides this one.

[This review was collected as part of a promotion.] It's a great product, use it's conditioner and shampoo for best results. I have tried blond, light brown and red my natural hair colour is black, used developer first and then used the color to get the perfect result. My hair was not damaged after using this product.

[This review was collected as part of a promotion.] I used wella for many years on my hair. Its a popular brand that many salons use, and I never had any problem with it. Their toner is one of the few toners that truly gets the brass out of my hair each month.

[This review was collected as part of a promotion.] When I started dying my hair, this was the first brand I tried. I liked that it was non-permanent, so it would wash out eventually if I didn't like it. The other plus sides are that it's fume-free and takes only 10 minutes to set, while permanent dyes take 25-30.