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Wella Koleston Perfect 4/0

<ul><li>Grey Coverage: Provides up to 100% grey coverage.</li><li>Reduced Damage: Contains ME+ and Metal Purifier for reduced damage.</li><li>Even Color Application: Delivers rich, even color with brilliant shine.</li><li>Allergy Risk Reduction: ME+ technology reduces the risk of developing a new allergy to hair color.</li><li>Pure Color Results: Pure Balance Technology minimizes free radical formation by deactivating metals in hair, resulting in pure color with natural depth and shine.</li></ul>

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Recommended Use

Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

Features

Universal Product Code (UPC check)

fulfillment

title_shipToHome_date_delivery

Actual Color

4/0 MEDIUM BROWN/NATURAL

4/07 MEDIUM BROWN/NATURAL BROWN

4/3 MEDIUM BROWN/GOLD PERMANENT

4/71 MEDIUM BROWN/BROWN ASH

4/75 MEDIUM BROWN/BROWN RED-VIOLET

4/77 MEDIUM BROWN/BROWN BROWN

4/82 MEDIUM BROWN/BLUE MATTE

Color

Coverage

Shade

Grays

Tone

[This review was collected as part of a promotion.] I have been using this shade for many years and am always satisfied with the depth of color and durability. I also really like how natural the color looks. It covers gray hair very well.

Excellent hair dye.

Wella Store

[This review was collected as part of a promotion.] Wella Koleston is consistent in it's quality to deliver a color to cover grey / white hair. I partner it with Koleston Perfect Creme
Developer 6% 20 volume. Gentle on scalp. This leaves hair feeling amazingly conditioned and a beautiful color I am professional in a salon I will be purchasing this color again!

[This review was collected as part of a promotion.] Works perfectly and my favorite at home product. The color lasts for a while and is easy to use. I still recommend a mask for after youre done to restore your smooth texture but it works and is easy. I opt for the 20 developer thats also by Wella

[This review was collected as part of a promotion.] I love the coverage on this product. Is not drying to my hair my hair feels great after use it doesnt smell bad or itch my head. Very easy and creamy to apply.  I am extremely satisfied with this product

[This review was collected as part of a promotion.] absolutely love wella color.  the 4/77 is a deep rich brown color. color is perfect for transitioning from your summer to fall look. i would recommend a professional doing it. i definitely would buy again

[This review was collected as part of a promotion.] This hair color is the best that I have used. Ever since my hairdresser starting using this brand on me. Covers grays good. Its not cheap like others and doesnt dry out your hair. Wouldnt trade it for anything.

[This review was collected as part of a promotion.] I like this brand of hair dyes because the color it leaves on my hair is long lasting and despite needing a color developer, I do not feel my hair battered or fluffy, I think my hair looks the same in terms of It is still healthy and has a new color. I just started painting my hair again and this brand is one of the best I've tried. Wella Koleston Perfect Permanent 4/77

[This review was collected as part of a promotion.] This is so awesome nice color I use it for my hair I made my hair so beautiful to point where I looked at myself in the mirror and I was like oh my God I look so young I love this so much I want you guys to buy right now but

[This review was collected as part of a promotion.] Best hair color ever. Super smooth texture  and easy to apply. No crazy smell or irritation. Covers greys really well and leaves your hair soft and shiny. I dont use any other color besides this one.

influenster.com

[This review was collected as part of a promotion.] I love the Koleston permanent line!! The color deposited nicely and stayed several washes coming from a level 8-9 with out a filler! It was a lovely color and made my hair feel great! Im typically pretty sensitive to color and surprisingly I did great with this line