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L'Oréal Paris Superior Preference, Permanent Hair Dye

Ingredients

Fade Resistant<br><ul><li>Fade-Defying Color System: Experience up to nine weeks of long-lasting, rich tones with our high impact shine system; this permanent hair dye ensures your luminous color resists fading and washing out for a vibrant look that lasts</li><li>Innovative Oil-in-Gel Formula: The new no-drip texture offers better hair adherence for an easy, mess-free application at home; simply apply the mixture to dry, unwashed hair and enjoy a seamless coloring process from root to tip</li><li>Flawless Grey Coverage: Suitable for all hair types, this advanced formula provides beautiful grey coverage; leave the mixture on for an additional fifteen to twenty minutes on stubborn grey areas to achieve an even, flawless color</li><li>Shine Protect Conditioner: After coloring, apply the included conditioning treatment and leave on for two minutes before rinsing; it deeply nourishes your strands, leaving your hair feeling incredibly soft, silky, and manageable</li><li>Shine Protect Conditioner: After coloring, apply the included conditioning treatment and leave on for two minutes before rinsing; it deeply nourishes your strands, leaving your hair feeling incredibly soft, silky, and manageable</li></ul>

Hair Color Shade

Hair Color Type

Brand

Hair Color Category

Color Descriptor

Hair Coverage

Features

Hair Product Form

Recommended Use

Special Effects

Treatment Time

Hair Type

Ingredient Preference

Ingredient Properties

L'Oreal Paris Superior Preference hair dye is the perfect way to achieve salon-quality permanent hair color at home. With its fade-defying color and high impact shine system, this oil-in-gel formula provides up to nine weeks of long-lasting color that resists fading. It offers beautiful grey coverage while leaving your hair feeling soft and silky. Available in over fifty luminous shades, this no-drip hair dye ensures easy application for a radiant, glossy finish.

Assembled Product Dimensions (L x W x H)

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Blonde

Blonde/Gold

Brown

CHIC AUBURN BROWN

Champagne Blonde

Dark Red Brown

Light Red Brown

Light Reddish Blonde

Medium Red Brown

Natural Ash Brown

Natural Black

Ultra Natural Blonde

NF02 Deepest Indigo

3 Dark Brown

5C Cool Medium Brown

Palma #5

6 Light Brown

6C Cool Light Brown

7 Dark Blonde

8 Medium Blonde

8s Medium Silver Blonde

9 Light Blonde

9N Light Natural Blonde

Scavdanavia #10

15 Medium Ash Brown

16 Natural Light Ash Brown

17 Dark Ash Blonde

18 Medium Ash Blonde

19 Light Ash Blonde

PC30 Very Light Pearl Blond

35 Medium Golden Brown

36 Golden Brown

37 Golden Blonde

38 Light Golden Blonde

VENDÔME #40

45 Medium Copper Brown

48 Copper Blonde

53 Medium Amber Brown

64 Dark Auburn

65 Light Amber Brown

67 Light Auburn

CB415 Dark Soft Mahogany Brown

Colour

Ease Of Application

Grey Coverage

Scent

Packaging

Instructions Clarity

Look

Shade

Formula

Value For Money

Blonde Color

Ease Of Mixing

Quality

Hair Softness

Hair Smoothness

Color Fading

Wash-out

Natural Looking Color

User Experience

Provides thorough color coverage for hair.

Provides vibrant and long-lasting color with good coverage.

This is a good ashy color that will combat yellow undertones. Have used with my own developer as well when I didnt want lift and just deposit. This will lift a couple levels but if you use it on dark hair, you are going to get some orange ,so be careful and know what you want. Will combat orange "some".

Good color

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This is my favorite hair dye over the decades. After you use it, your hair will be in BETTER condition because of the great conditioner and the color is pretty and long lasting. I have a lot of hair, I use 3 bottles to cover it all.  and then i have 3 conditioner tubes to  keep it in great shape till next color.

Use color opps first if dyed hair.  If ur tones are red or orange u will have ginger hair when u lighten. Doing it a sec time will lift a little more but not 3 more levels as the first. Doesn't ruin hair like blue bleach but doesn't lift as much obviously. I had dark red brown and I was left with a light pretty auburn. Also it came out even. I love this hair lifter

Very nice professional color, I was a licensed hair designer for 35 years owning a spa and hair salon. This color is low or no ammonia, no harsh smell, conditioning color deposit that covers grey nicely. Giving you a true deposit on tone color, because of my grey on top I do get the neutral base for this reason and it's very nice. I can still go to the professional only supply store but this is just as well

Nice conditioning color, even deposit

This did almost nothing to cover my grey hair, but if I only had a little grey hair, it would probably be a fine product. It was easy to mix and use. 
It has a very strong ammonia smell.  Because all of my hair is grey, it only make it a light shade of blonde, and almost looks like a yellow grey now.

Easy to use, but didn’t cover my grey hair much.

Turned my hair blue/silver. So there's that. Otherwise neat color I suppose. Been more then six months since my hair had last been bleached so imagine my shock when the ash really grabbed on. The undercut did turn brown and it was the correct brown. So just beware if your hair is bleached or previously colored.

It is what it is.

I’m blonde and I was trying to get away from brassy tones. Instead this turned my hair reddish. I was bummed. I wouldn’t use this product again.

Came out reddish auburn :(

Burnt my scalp, ruined my hair, and color was completely wrong. 
DONT BUY if you want your hair on your head. I had to shave mine completely. 
Now I have no hair. And I had shoulder length. 
If you want to go down to 1inch , try the color. It will fry your healthy hair . I posted my picture. Now I'm using masks, semi permanent color just to get it back to health. Thankfully my hair grows fast .

It will not be color like on the box

if you are a redhead and have been a long time user of 6R from L'Oreal, be aware that this is NOT the same color that you've been using for years. 

The box says it's just a new package and that it's the same color, but it is a much darker, pinker color than the previous formulation. 

also be aware that it says that it's a no drip formula which is absolutely not true. it is the drippiest formula I've used to date. also it does not come with the comb applicator anymore, just the pointed tip applicator. The bottle that you mix in is no longer a tube of cream, but a bottle of "gel" that is more liquid than gel, which is why the final product is so runny compared to the previous formulation. 

I can only hope that this color will fade and/or wash out soon as it looks very fake and I'm very unhappy with it.

new packaging and different color!!! buyer beware

I use Preference hair color all the time. It normally covers the gray about as well as can be expected from an OTC box. But, my normal shade was out of stock so I decided to give this one a try. Big mistake. Not sure what the difference is, but this shade did NOT cover the gray.

Did not cover the gray

L'Oréal Paris Superior Preference permanent hair dye in shade 49 Light Reddish Blonde, featuring rich luminous colour with high impact shine and up to 9 weeks of fade-defying colour, shown with a hair swatch of the light reddish blonde tone.

L'Oréal Paris Superior Preference, Permanent Hair Dye

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