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wet n wild Photo Focus Foundation

The light-adjusting formula prevents white cast when using camera flash.

No White Flashback

Tested under seven lighting conditions so your makeup looks completely flawless.

Looks Good Anywhere

Light-diffusing properties deliver a soft-focus look that mimics real skin.

Natural Matte Finish

Colour-matched options ensure a seamless blend for all skin undertones.

Matches Your Undertone

<br><ul><li>Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time</li><li>Say no to white cast with this breakthrough formula, featuring a light-adjusting complex that stays selfie-perfect anytime, anyplace</li><li>Tested under 7 light conditions, both with and without the flash</li><li>Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection</li><li>Color matched for all undertones with a matte, second-skin finish-soft focus properties help perfect appearance of skin</li></ul>

Brand

Makeup Coverage

Makeup Finish

Makeup Form

Skin Type

Skin Care Key Benefits

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

Colour

Manufacturer Part Number

Universal Product Code (UPC check)

Walmart Item #

fulfillment

title_shipToHome_date_delivery

Actual Color

Amber Beige

Beige bronze

Buff Bisque

Classic Beige

Desert Beige

Golden Beige

Nude Ivory

Porcelain

Rose Ivory

Shell Ivory

Soft Beige

Soft Ivory

Coverage

Value For Money

Shade Matching

Fragrance

Ease Of Blending

Finish

Quality

Smooth Texture

Matte Finish

Lightweight Feel

Applicator

Texture

Formula

Pore Appearance

Offers a wide range, but may not cater to all skin tones.

Provides a smooth, even tone with no shine.

Blends into skin with minimal effort or visibility.

Foundation goes on evenly with various tools or a spatula.

Very impressed! This is probably the best over the counter foundation I’ve tried! If you wear NARS foundations (particularly Santa Fe), I highly recommend the Buff Bisque! So identical to my higher quality foundations.

Very impressed!

walmart.com

I have always loved this foundation but I was getting it in a color a little too light. I brought it down a shade and it's totally invisible. My skin has never looked so good. This foundation has never caused me breakouts and I don't ever get that oily look after a few hours. P.S. oily foundation means you are having an allergic reaction to the ingredients. These ingredients seem to be very clean. No aluminum, animal products, talc. Nothing that I object to. It's very smooth and really stays exactly where I put it. Bravo! Finally a foundation that is better than real skin.

Getting more asap

I am thrilled to have found this foundation as this specific color that I decided on is an exact and perfect match to my skintone that I have never been lucky enough to ever find before this foundation. And trust me , I have tried and tried to no avail.  I just so happened to see this product while I was shopping for foundation and the price was good enough where I figured why not try it out and see how it performs.  Well, that was a decision I am happy to have made because while this specific brand is not one that Ive ever been too crazy about in regards to their foundation products I've tried in the past, I would have to say I feel totally opposite about that with this variety of foundation product from this brand.  I really like the wand that comes as part of the actual lid. Its like a flat shovel type of wand and Ive never used a foundation with this kind of applicator to use it with.  It is actually very handy and it makes placing the foundation on certain parts of my face very quick n easy.  I have found that I don't have to use a lot of this product as it definitely goes a long way and is very easy to get a full-coverage look without using a lot of the product.  It never appears cakey at all which is huge for me in regards to a foundation product for sure.  This foundation defnitely caught me by surprise and I hope that it doesn't get discontinued anytime soon! That seems to always be my luck when I finally find that one amazing beauty product I thought Id never find....not long after I end up not being able to locate it anywhere only to find its been discontinued!  I would definitely recommend this foundation ...and if you are anything like me , a self proclaimed foundation snob lol, you should definitely not turn your nose up to this foundation as I think you too will be pleasantly surprised with the performance of this foundation. And with the price being so affordable, even if you happen to not like it very much, its not like you will have wasted a whole lot of money on it anyway!

Pleasantly Surprised!!

Bought this brand on a whim as it seemed to match well. I was pleasantly surprised after using. It was a great match and applied very easily. It had staying power and looked great all day. The added bonus is that it was much less expensive.  Lesson learned-" more expensive doesn't always mean better".

Liquid Gold

I use this as my under eyes to cover my bags and the color amber beige fit well my brown skin. I bought it on clearance and now I been using it for about one year or so. The bottle last me a couple of months so it works out for me since I dont apply it all to my face only under my eyes.

BEST

good coverage and plenty of shades to try; my shade tends to changes with the weather! my tan can be darker at times so ill need a darker shade then; so i have to purchase a few shades and for the price its affordable and it doesnt clog your pores like some products will.

good coverage and price!!

I watched a couple of my fave YouTubers review this product & both said it was OK but wouldn't replace their faves. I feel the same way. I liked how buildable the coverage was. It didn't look thick or streaky, it was just right. I was also impressed that they had a color that was such a good match to my skin tone. I used a primer & a setting spray & the foundation looked good all day. Won't replace my top three (Nars luminous liquid, Lancome Teinte Idole stick or Josie Maran serum) but it's in my top five...and that price can't be beat.

Not bad

This is a very thick foundation, it drys super fast so you need to apply it in sections and quickly. It does cover well due to its thickness. Finding my correct shade has been a little bit challenging but it's a great value price for such a big jar of foundation.

very thick

I purchased this make up after reading many review and some people comparing it to Il makiage which I’ve always wanted to try but I am pained about the price tag.  I’ve been using L’Oréal foundations for years and let me tell you this wet and wild product is disappointing.  First of all the stench of chemicals in the product,  the consistency of it leaves strips on pores and face regardless of trying sponges and different brushes for the application and using skin prep pre make up application as I always do.  This is not a good foundation,  going back to L’Oréal, which is really smooth on skin, has no chemical smell and lasts all day.  I don’t recommend this wet and wild product AT ALL.

Did not like product

The strangest thing about this item was the bottle was empty. I put in the small applicator and initially I thought I had not put it in correctly, but I picked it up to look at it closely, I scraped the bottle with the applicator and there wasn't anything in it. It was disappointing.

Empty Container

wet n wild Photo Focus Foundation in Soft Ivory shade with light warm undertones, shown in a clear rectangular glass bottle with black text and a black square cap with applicator wand displaying the liquid foundation color, cruelty-free formula with a matte, light-diffusing finish for flawless, camera-ready skin.