Walmart Canada Marketplace and Bazaarvoice partner to help sellers optimize sales with user-generated content

For years, Bazaarvoice has been helping brands and Marketplace sellers optimize conversions on product description pages with user-generated content (UGC). In this guest blog, you’ll learn the significant impact of UGC and get a detailed look at which solutions are available for Walmart Canada Marketplace sellers of all types and sizes.

Why UGC matters in the e-commerce landscape

Earning a place on Walmart shelves isn’t just about having the best products. Walmart is committed to creating a seamless, omnichannel shopping experience that captures customers’ interests and empowers them to make confident purchase decisions—and there’s no online content shoppers trust more than other customers’ opinions. About 92% of customers say they trust peer recommendations over traditional advertising.

High-quality, relevant UGC-like ratings and reviews, questions, and visual content validates product quality and customer affinity. It also has a significant impact on purchase decisions. Bazaarvoice has found that when shoppers engage with reviews on best-in-class sites, brands see a 138% conversion lift and a 159% lift in revenue per visitor.

UGC shouldn’t be an afterthought for Walmart Canada Marketplace sellers. A UGC strategy done right will increase the discoverability of your products, boost sales, reduce return rates, and create a valuable dialogue with your customers.

What this partnership means for sellers like you

Walmart and Bazaarvoice help Walmart suppliers and Walmart Canada Marketplace sellers alike enhance their UGC programs and increase conversions on Bazaarvoice works with the largest network of retailers, brands, and shoppers. The company leads the industry with best-in-class UGC solutions and services, as well as unparalleled content authenticity standards.

With this partnership, Walmart Canada Marketplace sellers can leverage Bazaarvoice’s effective solutions and syndication capabilities. Syndication refers to the distribution of collected UGC to the websites of retail partners in the Bazaarvoice network that sell your products, including Review syndication helps ensure your review content is discoverable wherever people are shopping and helps retailers deliver an exceptional shopping experience.

When Bazaarvoice clients syndicate reviews to retailer sites, the median increase in product pages with reviews on retail sites is 37%, resulting in a median of 83% more reviews per product than those without syndication.

1. Collect + Distribute
A successful ratings and reviews strategy enable sellers to increase high-quality review content collection for their products and optimize review coverage across retail sites where their products are sold.

Bazaarvoice Collect + Distribute equips sellers with the tools necessary to proactively collect review content from their customers post-purchase and syndicate reviews to their product description pages, after the reviews have been authenticated and moderated by the Bazaarvoice team. Once reviews are syndicated to, the original source and publish date are included for complete transparency.

This solution allows sellers to easily optimize UGC on without any e-commerce software implementation. It’s ideal for sellers who rely heavily on retail channel sales and do not wish to display reviews on their own website (either because they don’t sell directly to consumers or simply because their own website sales are not a key focus).

2. Collect + Display + Distribute
About 86% of brands and retailers consider ratings and reviews key drivers of online sales. If you want to boost UGC on your own website as well as on, Collect + Display + Distribute is the best solution. This program equips sellers with tools to collect authentic review content from their customers post-purchase, display review content on their website, and syndicate reviews to

Again, the published reviews on will display the original source and publish date. This strategy amplifies your website user experience, automates review collection, drives higher UGC volume, and ultimately optimizes conversions on your product description pages.

3. Distribution-Only
Whether you have organic reviews already collected on your website or currently collect UGC through another provider, Distribute-Only will help you make these reviews visible on Bazaarvoice partners with several other UGC providers to help sellers drive maximum retail success by accessing syndication capabilities within the Bazaarvoice network. You’ll reach more customers by increasing the places your shoppers can find ratings, reviews, and user-generated visual content for your products.

All reviews still go through Bazaarvoice’s unparalleled content moderation and authenticity process to ensure UGC is genuine and compliant with Walmart’s strict content policies and standards.

4. VoxBox Sampling
Sample products at scale among hyper-targeted audiences within Bazaarvoice’s community of Influenster members to drive trial and awareness, social buzz, and high quality UGC. Influenster is a product discovery platform and reviews destination where over 6 million members engage and create content about the products they discover. These members are highly engaged shoppers who come to Influenster to read and write reviews, share photos and videos, participate in product discussions and connect with brands and one another.

With Bazaarvoice, sellers can choose to either place product(s) in an exclusive “custom” sampling box or participate in a themed “co-op” sampling box filled with non-competitive products. All UGC collected through VoxBox sampling campaigns are then sent directly to seller sites and/or retail sites within the Bazaarvoice Network, including

Get access to actionable insights

With every Bazaarvoice solution, sellers can access insights to propel their business on and get visibility into how shoppers feel about products.

Bazaarvoice insights helps sellers easily examine and understand their UGC performance across channels, understand common areas of praise and complaint from customers, compare their performance against competitors, and improve programs with recommended actions. With this information, sellers can determine where and how to prioritize resources to continuously optimize their UGC strategies at scale.

These insights can offer invaluable information to multiple departments within a seller’s organization, including product, marketing, sales, and customer service. About 72% of Bazaarvoice clients use UGC to improve customer service, 66% use it to improve products, and 50% use it to improve marketing tactics and messaging.

Now is the time to optimize UGC on Tapping into Bazaarvoice’s best-in-class solutions gives you the competitive advantage to serve the needs of your shoppers and ultimately to drive sales on

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Provider Spotlight

This is a guest post from Amanda Awad, Marketing Manader at Bazaarvoice. Bazaarvoice helps brands and retailers connect with customers through authentic user-generated content (UGC), such as ratings & reviews, visual content, and shopper questions and answers. With best-in-class solutions and actionable insights, Bazaarvoice has a program to fit every seller’s needs.

The world of Walmart
Walmart Canada helps Canadians save money and live better. Quality products at everyday low prices – that’s the promise Sam Walton made when he started Walmart and it’s as true today more than 50 years later. We believe in innovation and continue to grow by adding new services like pickup, online grocery, and mobile app shopping. is visited by more than 900,000 Canadians daily, who can choose from millions of items sold by Walmart and third party sellers to fit their needs. We make sure their service experience is as amazing as it is in our stores around the world.