i love this product, the color is beautiful andltsfor longer than any other product used.

I used and my hair went almost red instead of blond, I am so disappointed with the result

Easy to use. Everyone loved the color on me. I would recommend it for anyone who wanted to go red.

DOES NOT COVER GREY! DO NOT USE ON PREVIOUSLY COLORED BRONW HAIR. ITS IN SMALL. PRINT!!!!

Good condition, and quality product!

The only one I will use!

Wife likes it

I had blonde hair frosted and just wanted to add money blonde . well it is not a bright blonde hair it's a darker color . not happy .

It is easy to use and it works! Not too expensive and is gentle on my scalp. Its the only brand that doesn't dry my scalp

Very ashy. Made my hair look more gray than dark blonde. But, the color does stay for a good while.