[This review was collected as part of a promotion.] I recently tried L’Oreal Paris Superior Preference in the shade Black, and I must say, I am extremely happy with the results! After a month, my grey hair is still beautifully covered, which is exactly what I was hoping for. One of the standout features of this hair dye is that it has no unpleasant smell, which made the application process much more enjoyable compared to other brands I've tried. Additionally, the accompanying conditioner is fantastic! It left my hair feeling silky smooth and much healthier. Overall, I’m very satisfied with my purchase and would highly recommend L’Oreal Paris Superior Preference to anyone looking for an effective and pleasant hair coloring experience

[This review was collected as part of a promotion.] I like that it was easily to follow the direction and apply the hair dye. The bottle was enough to completely cover my shoulder length hair. I like that it made my hair smell nice after I was done washing out the excess dye. It had a nice floral scent. My hair color turned out very well.

[This review was collected as part of a promotion.] I love how this L’Oreal Superior Preference Fade Defying Shine hair color left my hair feeling silky smooth and shiny. It covered my grey hair easily. There was no harsh scent and no dripping while waiting. The conditioner it came with is great and enough to last a while for reapplying.

[This review was collected as part of a promotion.] L’oreal new and improved superior preference hair color is packed with rich luminous fade defying color . The color stays full of radiance upto 9weeks covering the gray and conditioning it.

[This review was collected as part of a promotion.] Love the Superior Preference Fade Defying Shine hair color in shade 4 Dark Brown. It is super easy to mix and apply. Simple directions to follow. It covered my grays easily I am so happy with how shiny this left my hair not to mention how soft.

[This review was collected as part of a promotion.] L'Oréal Paris Superior Preference Haircolor works great, and my hair is silky soft. The color I used, 5 Medium Brown, was perfect, very natural looking. It also covered my grays perfectly! The included conditioner left my hair soft and shiny.

[This review was collected as part of a promotion.] L’Oréal makes the best at home hair dye in my opinion. It’s easy to apply, the scent isn’t too strong, and it doesn’t kill my hair like some cheaper dyes. This particular line of L’Oréal dye comes with a conditioner that helps to boost shine. You use it as your third and final step. There is also plenty high shine conditioner in the tube so you have extra to use later. The shine boost conditioner really does help revitalize your hair after drying it. I have darker brown hair. I can use both the medium brown and dark brown shade. The medium brown does come out a bit darker but fades to a medium brown over time.

[This review was collected as part of a promotion.] The application process is super easy and simple. The smell is a little strong but nothing exaggerated. Very tolerable. The packaging is cute and eye-catching The color is a beautiful, intense black, just as it promises. does not dry out the hair

[This review was collected as part of a promotion.] I received L’Oreal Paris 9.5A Permanent Hair color free in exchange for my honest opinion from Influenster. The ammonia smell is strong so make sure you’re in an area with an air flow. I was surprised with how much lift I got with this hair color. I started off with a medium/dark blonde to almost this color on the box. I am impressed with my results. Yes I feel it still has some orange tones but I don’t dare to try and fix it it just looks like I have low lights that have faded. So I will give my hair a month or two before getting another box and doing my hair again.

[This review was collected as part of a promotion.] Wanted to make my natural hair a bit more rich. Preference by L'Oréal did just that and for far less than salon prices. The directions were super easy to follow, and the smell wasn't offensive like some hair dyes can be. Overall, I'm very happy.