[This review was collected as part of a promotion.] This product not only covered my grey, it also matched my hair color perfectly! The product itself is easy to use . Just add product to bottle and apply! The scent is not very strong and doesn’t last long. The packaging makes the product easy to stand out in the store so I’m not searching though endless hair dye😁 I will be buying this again!

[This review was collected as part of a promotion.] Used this to add it a little bit of warmth into my hair and I was able to do it with only one bottle. My hair has so much more shine after I love that. The bottle is twist off and I don’t have to struggle to cut off the tip and finally accompany that includes black gloves instead of the crappy clear ones.

[This review was collected as part of a promotion.] L’Oréal Paris Preference Superior Preference Fade Defying Shine Permanent Hair Color 1 Ultimate Black My hair is a medium brown and I used this L’Oréal hair color as I wanted a more black color and I am very happy with the results and so far I feel like the color is still rich and great after 2 weeks, I would definitely recommend this product to everyone. I received this product free from Influenster in exchange for my honest review.

[This review was collected as part of a promotion.] I received this hair dye courtesy of Influenster in exchange for an honest review. The package contains the dye, the developer, and a conditioner that smells delicious. The box says it covers gray hair, and when you use it, it really does. I love the color; it leaves me with a very pretty color. It doesn't have a strong scent like some others. My hair feels a little dry the first day, but a few drops of oil fix that.

[This review was collected as part of a promotion.] Great product with the ease of use and cleanup! No over powering smell, neat n clean, easy to use… mix, clean up, properly timed, no mess, great colors to choose from, use n done! I really like this product and the ash factor it adds to my hair. It mixes beautifully with my white/grey hair. As long as you follow the instructions, it's as gentle on your hair as the "professional" products used at the salon. Always apply a restorative moisturizing mask to your hair after color treatment and your hair should be just fine. All with the L’Oréal trusted name!

[This review was collected as part of a promotion.] did an amazing job blending my virgin roots to my pre-lifted ends. It also covered my grays better than anything I've used so far (yes, even other permanent colors). The best part, it also didn't fry my hair. I'm a happy gal.

[This review was collected as part of a promotion.] I love the shine that this color gave my hair. I love that I looks like my natural hair color, it doesn’t have strong smells so it’s amazing to not start having headaches or feel like your going to pass out from the strong smell.

[This review was collected as part of a promotion.] I got the Superior Preference Fade-Defying Shine Permanent Hair Color in 7.5A Medium Ash Blonde to color my hair at home, saving both time and money. It effectively covers my greys and is quick and easy to use.

[This review was collected as part of a promotion.] I love how easy it is to apply this product and how good it is to my hair, it does not mistreat it and leaves a spectacular shine I have been using them for a long time and I love receiving them here too

[This review was collected as part of a promotion.] I have tried with L’oreal. It's super easy to dye hair at home. The smell is not strong and the packaging design is so nice. Follow the information on that paper with the steps. The color of the hair looks naturally dark brown. The hair is smooth after doing the dyeing.