[This review was collected as part of a promotion.] I absolutely love this color. It's a very pretty golden color. It covered all my greys and left my hair looking shiny. The application process was very easy and even though it's ne a month after applying the color I'm still seeing no roots.

[This review was collected as part of a promotion.] This hair dye is great!!! Easy to apply and covers all grey! Leaves your hair shiny and soft. Ive used this for years with no damage. I like that the developer bottle fits back into the packaging for easy disposal.

[This review was collected as part of a promotion.] I received this product for free in exchange for my review. Love the ease of use. Makes doing my hair color at home very easy. Doesn’t dry my hair out. Leaves my hair feeling healthy. Not a super strong chemical smell. Definitely worth the price.

[This review was collected as part of a promotion.] I am not sure if this is for my hair because it does have an African-American person on the the box so I am assuming that this works best for them however I have used this company‘s products and I do like them but box die is really not good for our hair. It’s probably the worst thing that we could possibly put in it with that being said I still use box dieand I would definitely use this brand.

[This review was collected as part of a promotion.] L’Oréal Superior Preference hair color has been a staple brand I’ve incorporated into my hair care regimen for as long as I can remember. After a long list of trial and errors with umpteen competing brands L’Oréal always delivers with the best results! Needless to say I was elated to learn Influenster was gifting me a complimentary box of superior preference color in shade black, in exchange for my honest opinion. As always the quality and formula was on point. I will continue with the brand as well as recommend to others.

[This review was collected as part of a promotion.] I must say that I am pleasantly surprised by this product because my roots are black and gray and the only thing that actually lightens my roots is hair bleach. However, as you can see from the photos, this product did lighten my roots and colored the stubborn gray hairs. The photos I posted are before, during and after product application. Everything you need comes right in the box and the application process is pretty easy and straightforward. The scent is strong but not overpowering and the color is pretty accurate. I will definitely purchase this product in the future and highly recommend it.

[This review was collected as part of a promotion.] This worked great to cover up all my grays. I left it on my roots for 20 minutes and an additional 5 minutes all over. The color is a rich brown. Also it comes with a whole tube on conditioner that made my hair super soft.

[This review was collected as part of a promotion.] I recently had the opportunity to try out L'Oreal Paris's Superior Preference Fade Defying Shine Permanent Hair Color in the shade 2 Natural Black. As someone who regularly colors their hair, I was excited to give this product a try. After using it, I must say I am quite impressed with the results. First off, the packaging is sleek and attractive, and the instructions are clear and easy to follow. The kit comes with everything you need for a successful hair coloring experience, including gloves, developer, colorant, conditioner, and even a cap for the shower. The application process was straightforward and mess-free, thanks to the easy-to-use applicator bottle. I appreciated that the color developed quickly, within just 30 minutes, which is great for those of us who are always on the go. The most impressive aspect of this hair color is the vibrancy and depth of the shade. After using it, my hair looked rich and glossy, with no visible fade or patchiness. The color has held up well over time, with minimal fading even after several washes. The conditioning treatment included in the kit is a nice touch, leaving my hair feeling soft and manageable after coloring. It also helps to extend the life of the color, which is always a plus. One minor downside is that the scent of the product is quite strong, but it does dissipate after a few hours. Additionally, while the color is long-lasting, it's not entirely fade-proof, so you may still see some subtle changes in the shade over time. Overall, I would highly recommend L'Oreal Paris Superior Preference Fade Defying Shine Permanent Hair Color 2 Natural Black to anyone looking for a high-quality, long-lasting hair color. It's easy to use, produces gorgeous results, and leaves your hair feeling healthy and nourished. Just be prepared for a strong scent during the application process. 
Received this product for free from Influenster and L’Oreal in exchange for honest opinion.

[This review was collected as part of a promotion.] This was super easy to apply and it was exactly the right color I’ve been wanting. Coverage is phenomenal. The packaging was easy to read and understand. The scent wasn’t super strong at all and my hair shines and looks so healthy!!

This is such a great colour for people that need to keep it natural due to their workplace/school restrictions but still want to have a fun hair colour. This really is the perfect natural but fun hair colour. It was easy to apply, and the conditioner that comes in the box smells really nice and left my hair feeling soft and nourished even after processing.