This formula is to runny and stains your skin. Hate it!! The color is much darker than shown in the box but I always expect that. Just way too wet for me. I prefer Excellence to this formula.

[This review was collected as part of a promotion.] I do like the color but it is not for me lol I’m just going to give to somebody then I know then will use it because I have brown hair and my scalp is very noticeable I have short hair

[This review was collected as part of a promotion.] I let my hair grow out to try this color. The results were phenomenal! Covered all of my gray hair. Color came out the same as the box. You have to try

[This review was collected as part of a promotion.] I used this on a friend. So nice not to need a brush or bowl. Inside the box is everything you need. Easy to apply, no strong odor & leaves hais soft & shiny.

I am very gray, but have been coloring my hair a light auburn...used this color for a change and loved the results. I get many compliments on my color.

[This review was collected as part of a promotion.] Amazing hair dye I love how black this hair dye is there is a lot of shine added to my hair after dying it I highly recommend this product the application was super easy

[This review was collected as part of a promotion.] This is a very good hair dye brand and I trust it!! The application covered really well and I don’t see any grays in sight. I love the way my hair looks and feels, very healthy.

[This review was collected as part of a promotion.] Having blonde hair and dying it to light brown, color came out okay. I have thick hair and the coverage was great. Application was easy. Has somewhat of a shine. Smell was good.

[This review was collected as part of a promotion.] Instructions were very clear and easy to understand. The scent was bare arable. Some dyes I get the smell is horrible. It covers well and the color is exactly like what’s on the box!

The new formula is very watery and messy when applying it. The color is slightly different and more reddish than the previous formula. It irritates the scalp more too. I prefers the old formula.