[This review was collected as part of a promotion.] My mom loved this! Since I just retouch my hair recently I gave this to my mom and she loved this, easy to apply. Cover her grays just fine and leaves her hair shiny!

[This review was collected as part of a promotion.] Amazing color and shine. It took 2 boxes due to the length. It coverd all the grey hairs. The scent wasn't to strong. Took no time at all to take the color and it has not washed out!

[This review was collected as part of a promotion.] This hair dye is amazing. The packaging is very user friendly and smells amazing. I wanted to cover grays and it definitely helped. My hair afterwards was shiny.

[This review was collected as part of a promotion.] True color depiction. Great coverage, and it's not too runny. Love that this comes with everything you need. It is easy to use love that it comes with the shaker bottle.

[This review was collected as part of a promotion.] I got to try this hair dye in return for my honest review. I chose the medium golden brown. I think it turned out really nice! I will definitely be purchasing this color again in the future!

[This review was collected as part of a promotion.] The color is fine but I’m noticing that I have to use way more conditioner and a hair mask more often in order for my hair to keep the same smoothness it normally has.

[This review was collected as part of a promotion.] This product may be perfect for someone else I typically use semi permanent dies… Once I receive the package, I didn’t really like the color so I don’t see myself applying it to my hair personally.

[This review was collected as part of a promotion.] I really enjoyed using this haircolor. You can see by my photos how well it covered up my grey roots. The scent was great and I loved that it came with enough deep conditioner to last 7 weeks.

[This review was collected as part of a promotion.] Applying this dye was easy and, provides full coverage without leaking everywhere or being runny, doesn’t smell like chemicals either which is great. It is super shiny and very pretty.

[This review was collected as part of a promotion.] Easy application to do at home! Keeps your hair healthy with a beautiful shine! The scent is very faint and the packaging has all the directions!