I was amazed at the product results. I was 95% grey and was ready for a change.I used Preference natural blonde. It covered completely. I've washed my hair atleast 8 times and the color is lasting.

If I could give 3DB zero stars I would. the color was supposed to be a deep burgundy, my original hair color is dark blonde. It turned my hair BLACK!!!

This product is phenomenal amazing makes you feel beautiful inside out provides vibrant luminous shine to hair color lasts longer than 8 weeks I highly recommend this product a great product thank you Loreal Paris for introducing me to this product

I tried this product for the first time and absolutely love it! The colour is so rich that this will be my "new" colour and product. It is so shiny and soft!

I have been buying for several months since my jeans cutu m recommended your product that it was very effective to hide my gray hair and c is true that it is effective

I got this free from glamsense and the colour they chose for me was perfect I get compliments daily I would definitely use again it covered my little bit of grey hairs I had colour has lasted long too left my hair feeling soft amazing product!

Received the superior preference hair color in dark brown complimentary of GlamSense and overall love how rich and creamy the product is , easy to apply, and provides long lasting colors that turns heads!

I had tried this product before but decided to try again with the coupon I received. I liked the many brown shade options. It was easy to work with and I appreciated that it didn't have a strong odour. The colour coverage was good.

I used this to cover up a bleaching incident. Worked great without my hair feeling any more damaged than it was. Colour looks good even over the bleach.

I am very happy to have tested this L'Oréal Paris coloring. It makes the hair soft and silky! Colour that makes it very natural with beautiful bright reflections.