This product is phenomenal amazing makes you feel beautiful inside out provides vibrant luminous shine to hair color lasts longer than 8 weeks I highly recommend this product a great product thank you Loreal Paris for introducing me to this product

I love superior preference Medium Ash Blonde, true to color as shown. I would love to be able to buy just the conditioner on it's own. Wondering if this is possible?

I use to colour my hair T4RA every 6-8 months depends on my gray hairs growing up , it's already 30 years since I started using the hair colour. My hairs look shining and healthy.

I have tried other products, and don't like the "surprise" of whatever hair colour I get. Superior Preference is the only hair colour I buy as it is constantly good and gives me the colour I expect.

If I could give 3DB zero stars I would. the color was supposed to be a deep burgundy, my original hair color is dark blonde. It turned my hair BLACK!!!

The colour came out beautifully rich and my hair felt so soft and nourished after application. Great grey coverage as well. I will definitely use this product again.

I always use loreal products. The loreal superior preference is a great hair dye. Love the way it keeps my hair soft and lasts longer then any other i have tried.

I saw this in the store and thought I'd try it! I've always loved L'Oreal hair products but this exceeded my expectations. My grey was covered, my hair felt soft, supple and the colour was vibrant! I highly recommend this product!

Tried this product to cover greys as advertised, it was easy to mix, simple to use and the results were fabulous. Left my hair soft and consistent colour throughout, will definitely buy again

J ai essayé ce produit : j aime bien le gel pour l application ( ça ne coule pas ) , la couleur est très belle , les cheveux gris ne sont pas plus pâles que le reste des cheveux ( couleur uniforme et brillante ) bref j ai adoré.