My favourite, as I age the grays are coming out but not with Superior Preference #10, I am a natural blonde!

Very easy to use, colour turned out exactly as indicated on box. Enough prodcut to cover and colour entire head. Shine is very becoming.

I bought the new Superior Preference and was quite pleased at how easy it was to use and at what great results it gave

I really loved it! My hair looks amazing! I love how the color turned out and how shiny my hair looks! I will for sure buy this in the future.

I got the shade lb01 ultra light ash blonde. toned my golden blonde hair to more of a natural ash shade.

i bought this one month before. oh my God I cannot explain how super this product is to be . You try this & u will forget all others.

Recently purchased I loved the colour looks natural and easy to use. Covered the grey. So soft. When I went to work everyone complainment me.

Absolutely perfect! Covered the little grey hair I'm getting. My hair feels and looks so healthy. I feel like I've taken years of my age

I bought Superior Prefrence for the first time 2 months ago, and the color is still vibrant and easy to manage.

Super qualité de produit couleur magnifique avec de l'éclat toujours magnifique les produits de cette compagnie