I bought this product last week, looking forward to dying my hair blonde. I have light brown hair and the box showed that the coloring should have good results for going blonde. After 30 minutes of having the hair dye in, nothing changed. Perhaps a slight glimmer for my hair in the sun now, but my hair remains light brown. This was unfortunately a waste of money, and a waste of time.

(This review was collected as part of a promotion.) I bought this just yesterday and the results are tremendous!! My hair is now damaged and extremely patchy. It’s 100% my fault because I chose to save money and bought the cheapest hair dye I could find and it was a big mistake. But PLEASE do not make the same mistake that I did and buy this product.

I tried it to cover up greys and tone down my previous colour which was a bit redder. My hair is short and I left it on the max time recommended. Quite disappointed. In a couple of washes it’s going to look like I hadn’t used it. Maybe it should be advertised as semi permanent?

I have used this colour for several years now. The other day one of my colleagues thought I was the only person in the office who didn't colour my hair. It looks that natural. My hair is healthy too. I leave the colour on for 45 minutes as I have coarse hair.

I bought the Belle Color. Within minutes of application my skin turned red and was I felt the product starting to burn. I had to rinse it off in the shower quickly because of the pain. This is the only brand that does this to me. Never again. A waste of money!

After years of only having highlights in the summer, then darkening a little with a semi permanent colour, all at a salon, I bought this today on a whim. I have had many a disaster with box colour, but felt like a change. I am absolutely thrilled! My hair has gone from super blonde highlights to a rich, chestnut brown, and is perfectly even, despite the difference in my natural colour and the highlights. The odd little bit of grey is peaking through, but I only left it on for the 20 minutes and I love my grey anyway. A fabulous product, thank you so much!

I started from a level 4 box brown and used bleach to lighten , my hair was very orange I used Garnier 7.1 ash to get the orange out while I waiting three wells to bleach again and that worked perfectly. I bleached my hair again to lighten it up . Well my bleach job was a little uneven but much lighter and the shade of yellow whilst and very light strawberry but still a little too orange for my taste . this 111 blended my roots and evened out the orange and my hair is beautiful , this will be my touch up box dye as it lightened the roots more than I thought , so on virgin hair I say it can lift up to 4 levels .. I am very happy with this product . Before and after photos

I bought this awhile ago but I was scared to use it. My hair is naturally medium brown but I previously used a highlighting kit so had blonde highlights from two months ago. This was easy to use, even for me, as someone who tends to do it quick and not so thoroughly. It’s definitely red in the sun and toned down a bit indoors but a pretty red.

I have medium to dark brown hair and I tried this dye to help cover my white and gray (only a few here and there) and somehow ended up with copper roots and still have all the whites and grays?? This product smells nice but does not do it’s job and does NOT come out even close to the colour guide on the box!! Never buying this again!!

My hair was always naturally blonde. This brings my blonde hair back to life. I'm 60 now and being blonde we go white instead of grey in our hair. This hair color is the shade I had as a child. When I was little my hair was so blonde it was almost white. It darkened as I grew older yet still remained blonde