The color does not last. I can't tell the difference between different blacks. The color is dull with no shine. I don't think the conditioner is that great. My hair feels worse after coloring.

Very satisfied with product. Used another brand hair turned yellow. Took away to come out. Tried Loreal, for sometime very happy & pleased with product. I can get it to last longer.

I am usually a salon girl, so when I received this product to test, I was skeptical. It worked awesome! I have pesky greys, and the coverage was even and natural! I would highly recommend!!

Getting my hair dyed at the salon got to be too expensive. I tried a couple at home box dyes before trying this one. The best by far and I won't be using anything else from now on.

I tried this product for the first time since professional coloring is getting so expensive. I have had to cover grays and this covered them. I was so thrilled to find something I can do myself and save a lot of money. Love it. Try it!

J'ai clavarder avec une représentante qui m'a conseillé un produit. Le résultat est excellent. Elle m'a posé des questions pertinentes. Donc, merci pour vos précieux conseils.

I recently got this hair color product to try and I must say I am surprise that it works well to cover my grey and has my hair feeling soft, healthy, shiny and not drying at all.

This was my first time coloring my hair and it was so easy to do. The color was a perfect match (medium brown) and it made my hair feel conditioner. Highly recommend!

[This review was collected as part of a promotion.] I use 01 Extra Light Ash Blonde for bleaching my brown roots as they come in. It's the perfect product for my upkeep. The best part is that I only need one application to get the color I want.

I've used this product before and NEVER had a problem UNTIL NOW! Did not do anything my hair is the same if not worse than before... very unhappy.. seems to have a reddish copper spots... never ha a box go wrong in several years...