I was skeptical that this could do what it is purported to do, but, AMAZINGLY it DOES!! I have fine hair and also a lot of white. I was stunned that after one shampoo, the medium blonde hair was more vibrant, and, better than that, all my hair was fuller, silkier, and shiny. I only have to use a small amount, too - about 1/3 of what I used with my old shampoo. Fantastic. Keep the science going!

I cannot stop raving about how my hair looks and feels since I started using the Full shampoo. My fine, straight hair is shiny and has more volume than it's had in a long time. I forgot my travel size bottle on a recent trip and noticed a huge difference after using a different product. Love all the Virtue products I've tried.

Amazing product! I've suffered a significant amount of hair loss related to a PCOS diagnosis. Along with diet, exercise, and medication/supplementation, the Full Shampoo and Conditioner has done wonders for my hair! My hair is thicker, fuller, and less fragile, and these products have greatly decreased shedding. I also tried the line specifically for thinning hair, but prefer these products. Seriously it's a miracle worker, even for hormonal imbalance hair loss.

My hair feels clean after using it. Not sure what else it's doing except giving me bad tangles and drying my hair out. The conditioner doesn't help make my hair look less like straw either. Neither does the repair serum. My hair is blonde and fine and never has felt so dry after cleaning. I'm finding this brand doesn't work for me.

I tried the Full Shampoo and Recovery Conditioner for the first time along with the anti-frizz cream. These products made a noticeable difference in my hair's texture with increased shine and manageability after only one use. I have very dry, damaged hair due to coloring and highlighting.

My hair smells, feels, & looks great after using both the shampoo & conditioner. The price of each product, however, is really expensive which doesn't allow for daily use for my budget. Wish Virtue would either lower prices or run great sales to allow for budget friendly use of their products.

I have purchased I can't even begin to tell you how many different Shampoo is trying to get my hair to look and feel the way that it does now that I have been using virtue. I have every product they make except for the new hair growing stuff. I rotate between shampoos I get compliments on my hair daily. I promise you this will be the last shampoo and conditioner you ever buy.

I love this shampoo. I ordered in the past the shampoo for fine hair, but you were out. This is also lovely and love the larger container and pump. I would like to tell you that your conditioner container is terrible. It is so hard to get the conditioner out of the container. In addition if you have the tiniest bit of arthritis it's very difficult to manage. It is a very awkward container. I would rethink it for the future.

Virtue products have been amazing for my hair. This is their 3rd shampoo I've used after the Recovery and Flourish, and my hair has become so healthy thanks to all of them after years if using a hair straightener daily! I only trust and use their products for my hair now after years of searching for something that was free of toxins and effective. I'm so glad I discovered their products!

I'm going through postpartum hair shedding and hoped the full line would help my hair appear fuller. It's not as effective as I had hoped and I find the product leaves my hair feeling a bit greasy. I like that it produces really dense suds but at the same time don't feel like I'm able to spread it around my scalp easily. A bit overpriced I feel.