My grays are mostly in the front about 25% and 72 sweet latte did not cover completely, I would say it only covered 80% of grays. I left it on for a total of 50 minutes and I started in the front to get to get the full 50 minutes on the grays. I have dark brown hair, bleach blonde highlights throughout. I had about 1 inch new growth that was very obvious since my hair is so dark. So I wanted to lighten just the roots. Though they'll tell you not to use this level on dark hair I did. (do a test section first) It came out a dark warm blonde. The warmth is okay with me because I have alot of warmth scattered throughout my hair and I look better with warm tones then cool. Since my hair is wavy/curly the different color at the roots does not stand out as it would with straight hair. As the roots grow out it will lighten to a neutral dark blonde with the sun and blend in fine. The beige blonde is a combo of ash and gold tones with the ash being primary so you're suppose to acheive a cool tone. I acheived a warm tone because my hair is dark brown. No fault of the product.

Side gray hairs did not take after 30 minutes looks more like silver /blond tint and I started there first since that is where I have the most gray hairs. After a couple of washes feel like I have to do a touch up. Have used Garnier in the past with 100% gray coverage and not sure what has changed. Wast of $$.

I have used the old formula for years and it worked great! It covered my grey hair beautifully! This new formula is terrible!! It's way too thick! The color doesn't mix well no matter how much you shake the bottle. It didn't cover my grey like the old formula and it was hard to work through my hair. Bring back the old formula!! I won't use it again, switching to a different brand.

I wish they would just take this off the shelf's with reviews from 5 years ago of people saying it turns their hair blue I thought I would be able to get my natural brown back but no it's blue and black really disappointed and just giving me a free coupon for a new box doesn't help I've tried everything to get it out of my hair without damage and it doesn't work terrible I feel sorry for anyone looking at this in the shelf and thinking it's good

I am so sad this color has been discontinued; I've used it for 10 years and gotten so many compliments. It's truly the only color of its kind on the market, and neither of your suggested replacements is a good one (I've used them both - why are you recommending such dark shades to people who probably chose this one because it's the only level 7 red box dye around?). Please bring this one back.

First time dying my hair. My natural hair color is a duller slightly lighter version of the picture. The color I obtained from #43 is definitely not that of the picture. It turned my natural brown roots orange reddish and my greys blondish orange so they still look kind of gray in certain light.

I have used this color for years & years but the formula changed IS NOT A 100% GRAY COVERAGE ANYMORE!!! Vengan formula does not works!The color is too light. The bottle is too Hard! WHAT HAVE YOU DONE?WHY CHANGED IT? PLEASE GO BACK TO THE OLD FORMULA

I'm so sad. 641 light natural copper is the new replacement and suggestion for the discontinued 74 lightest intense copper. I've been dying my hair copper using this brand for probably 10 years so I didn't do anything different. On the box they look very similar. On my head, not so much. The new one is so dark, I won't be trying it again.

I just used this today. Folled the directions exactly( not like it is my first time using this product anyway) and unlike what the box advertizes my hair is now blorange! The first pic I provide is my before pic, the second one is after I dyed my hair. The before looks closer to the pacage color than the after pic lol. Just a heads up for anyone who wants to try this

Bought this because I was excited to give my hair an “ombré” look. I wanted this color on my ends. Wasted 45 mins because absolutely nothing changed about my hair. I noticed it was not lightening at all which I thought was weird because other brands of bleach blonde colors that I have purchased you could immediately tell it was working. So disappointed I wasted my money.. hair color literally the same color as before I put it on.