As it to use, makes my hair shiny, and the color turns out beautifully!

does not work if your going to dye hair stick with professional hair dye

But the color stayed for only 3 weeks. now i have a copper hair

great color, highlights and appearance

Works great , damage my hair just a tad though.

i liked the quality, ease of using product and the color. cant go wrong ever with Loreal

This color is more of a reddish pink. Not even a little purple.

just my roots are black cherry the rest my natural color, so waisted of money

this came out brown no hint of purple at all and it smeels so bad it made my eyes water.

This is my favorite brand and the only one I use. It actually smells good too.