[This review was collected as part of a promotion.] My first time bleaching my hair on my own. This stuff worked pretty good. It's easy to do and understand. It actually smells pretty good too. I had to apply a few times to get my hair as light as I did. I'll be buying a second box in a few days to lighten some more. It didn't get my hair to platinum of course considering my hair is fully black.

[This review was collected as part of a promotion.] Anticipating the Hyper Platinum Advanced Lightening System and Toning Kit from L'Oreal Féria. Grateful to Influenster and L'Oreal for including a toning kit. This will make the process easier and less confusing on the options that are available to purchase. Stay tuned for updates and photos!😊 They give you step-by-step instructions and all of the ingredients you may need!!

I received this product complimentary as part of a product testing circle. As someone who lightens her hair, I wanted to eliminate yellow tones and go for a cooler shade. The Feria Power Toner really does an excellent job in toning away yellow, like really well. It was effective in removing yellow and brassy tones and depositing an ash colour, which was a bit of a shock at first. However, I now appreciate how much better my face looks with a cooler, ice shade. The colour produces fast, so you have to be quick to deposit and wash off. In some spots, where the hair was more porous, the colour came out grayer, but a couple of washes eliminated that. Aside from that, I didn't observe any adverse side effects, and the smell is much more tolerable than most hair dyes and toners on the current market. #freeproduct

(This review was collected as part of a promotion.) I received this Feria Power Toner in Pearl Blonde from TopBox Circle in exchange for my honest review. I'm a natural brunette but I've been bleaching my hair for years now and I have tried lots of toners through out the years and this one definitely is the best I've tried! it got rid of all the yellow tones and my hair looked and felt amazing. I also really liked how there wasn't that strong chemical smell like most toners have, you have to be very quick when applying this product because it starts working so quickly! it only took 5 minutes to tone my hair completely. #freeproduct

[This review was collected as part of a promotion.] I'm a natural brunette with dark brown hair. My roots were growing in fairly bad. I was definitely due for a root touch-up. It worked very well. I like the fact that it comes with the purple shampoo to prevent that brassiness. The only reason I give it four stars out of five is because of the fact that I feel the developer is a tad bit harsher than it needs to be.

[This review was collected as part of a promotion.] I use L'Oreal Paris Feria hair color all the time. It is the only one I use. The box includes everything you need to easily dye your own hair. The instructions are easy to follow and it is not extremely messy. I can usually go about 6 weeks before needing to cover my roots. About once every three months I will color my whole head. This seems to work well with this brand. I don't usually use this color, but I wanted something different. The color is not as red as it shows on the box, and I am fine with that. I recommend this brand, as I use it all the time.

[This review was collected as part of a promotion.] I received and reviewed L'Oréal Féria Power Toner Long Lasting Anti Brass Toner. This product worked very well with removing the yellow in leftover from the bleach. I like that it has built in conditioner and does not have any harsh chemicals. After using I noticed the brass color in my hair was eliminated. The application was very easy to use. I can appreciate that it has a very subtle scent that wasn't too strong and it was packaged well with clear instructions.

[This review was collected as part of a promotion.] I received this product for free to give my impressions. This dye is super easy to apply in the comfort of your home, in just 5 minutes. My hair changed the copper tone, leaving some flashes of light and softness in my hair. My hair looks Full of life and color. Of course I recommend it.

[This review was collected as part of a promotion.] I am so excited getting this generous gift from @Loreal and @influenster in exchange of my honest review honestly this is the best product I've ever gotten vegan formula ammonia free demi permanent and the result its great it has the purple conditioner price its excellent I am planning of buying more in the future package very versatil smell great you wont regret buying it ! Loved it 🥰

I brought this a few months ago with the plan to dye it black after being blonde for a while. I should've just went with the black first. This absolutely ruined my hair. The roots look terrible and the rest of my hair didn't turn at all. I haven't had any other bleach / blonde dye do anything this bad.