Feria color looks so shimmery and shiny and lasts a LONG time. If you either want something in between salon visits or if you're on a budget and trying to save some $$$$, Feria looks absolutely gorgeous! And the colors are pretty on point with the colors on the box!

I used to use Feria 72 (strawberry blonde - very close to my natural hair) years ago and it WAS pretty, multifacted and shimmery. I quit using it because my shade was no longer available. I decided to try 74 copper tonight. The woman on the box looks like a normal human being. Sadly, I do not. I look like a clown in a circus. My hair is neon orange with a sort of pink undertone, all one color. I am not going to be able to go to work tomorrow, and will be begging my hairstylist to see if she can somehow correct it enough so that I can go out in public. So embarrassed! I recommend you steer clear of this product.

I have been coloring my hair a lot during quarantine and I've learned so much. I think this color turned out to look so much like the box because: 1. I have porous, fine hair that is almost 50% grey. My hair can really absorb color. 2. I followed the directions exactly. 3. My roots were not color-treated, so the color could deposit purely. 4. My stylist confirmed that my natural light brown color is a level 6. Since 11.21 promised up to three levels of lift, I felt confident I'd be at a 9, plenty light for me. 5. I had an extra box on standby, and if my hair were any longer, I would have probably used it. I think saturation is key. I am so beyond thrilled with this color and feel so lucky to have found it. To me, L'Oreal's hair color technology is the best out there, and I wouldn't use any other brand. Thank you!

I have been using this color for a few years. It's my favorite and now it has been discontinued. I used it because it was a cool color, meaning that it did not bring out red tones in my hair. I'm really very unhappy that they have decided to discontinue it.

I loved the color on the box, there's no reason it didn't work out but it sure did NOT!!! I have/had medium blonde virgin hair, level 7-8 ( it lightens naturally in sunlight, well it did) :( it deposited no color, only tone which is bizarre I had to double check it was permanent because it's that much of a mess, it's uneven and I'm disgusted, I couldn't be more dissatisfied.

I've been using this color every 6-8 weeks for one year and my hair is still very long and in beautiful condition. I've worked in salons and have been coloring my own hair since I was 17 years old. I've used all different types and brands of hair color and found this to be the easiest way to achieve the beautiful dark auburn color I have been so in love with. Red is naturally the fastest fading color and there is a lot of maintenance that comes with keeping red hair red (like washing with only cold water), so it may not be suitable for everyone. However, if you love dark red hair as much as I do and don't mind the upkeep then I highly recommend this to you! You will be stunning! ❤️

I have been using the copper craze for years and absolutely love it!!! Given that my hair base color is grey almost white now, I do have to use redkin at my roots to cover the grey. Then I use my Féria for the rest of my hair! It gives my hair shimmering color with the added color boost and shine! And the shampoo & shimmering conditioner is like no other!!! My only wish is that we could purchase the shampoo & conditioner in retail sizes to maintain as the tubes that come in the box only last for one washing.

I just dyed my hair the other day with this color V38 and I'm not gonna lie i was skeptical of how the results would have turned out. My hair is already color treated so I was scared of the results. I have a brown to blonde ombre color going on so i figured her let me try this put and see how the ombre would look afterwards. It was dark when i washed it so i thought once again it was a fail, but after I put product and it air dried it looked so nice. I will be using this color for the remainder of fall/winter !! THANK YOU FERIA!!

I've been using #73 for years and it's superior to any other hair color I've ever used. I've been coloring for almost 20 years. I'm just sad to see the ratings for Feria affected by the Easter egg color craze of lavendar, pink, purple and other fake shades. Maybe L'Oreal should put the crazy colors in a separate catagory from the beautiful shades like dark golden blonde so the five star ratings can support this excellent product more realistically. Keep the Halloween hair color separate from "natural" shades.

normally when i dye my hair pink with any other product the pink only appears in patches. This dye gave me full hair coverage and lasted over a week even with a shower everyday. thing is, it has ammonia in it, and i cant put that in my hair every single time i want to color it because its very damaging. I already knew boxed hair dye couldnt bleach my hair enough to take a pastel color in one sitting. before you try this product, your hair should already be bleached to a light blonde, almost white. The colors are beautiful when applied, but i just want to color my hair, not bleach it with ammonia every single time