[This review was collected as part of a promotion.] This is a great brand just not a big fan of this shade. It's very dark. Not very natural color. This color is great for women of color hair.

[This review was collected as part of a promotion.] My sister used this to dye her hair and the color came out really pretty. It was very pigmented and easy to apply. It left her hair feeling so soft that she would use this again.

[This review was collected as part of a promotion.] I definitely had a purple-ish tint to my hair. I wouldn't say it was “vibrant” like the box says though.

I bought this product and used it. The color turned out okayish BUT after washes my hair still drips color. Never had this issue with other brands. It's so bad it ruined my bedding

[This review was collected as part of a promotion.] Applying the dye on my hair it's a very Suttle color after a few washes it does fade a little but still a really pretty color.

[This review was collected as part of a promotion.] I absolutely LOVE this hair color! I love that it doesn't have a strong smell. I had extra left over from just 1 bottle. My hair was so soft and smelled amazing afterwards!!! 10/10 recommend

[This review was collected as part of a promotion.] i used this hair dye on my friend and she loves it. it made her hair look so healthy and the texture of her hair looks amazing. it also made her hair super soft after.

This is my go to color all the time it's basically my regular hair color just a little bit brighter and I love it I'm actually in the process about to die my hair like right now I'm getting the stuff prepared

[This review was collected as part of a promotion.] I am happy how the color turned out, my hair felt soft and shiny. It covered some grey hairs I had.

[This review was collected as part of a promotion.] It didn't do much to my brown hair I can barely tell that it has a tiny bit of red color in it. Oh well maybe if I had bleached it it would be better