[This review was collected as part of a promotion.] I can only use toners and conditioners to keep my highlights, and I absolutely love this brand. I've been loving this brand. Packaging is great!!

[This review was collected as part of a promotion.] i was too scared to do my whole head, but on the strand i did it performed SO WELL. my dark brown is blonde! doesn't smell bad, isn't too expensive, beautiful box!

[This review was collected as part of a promotion.] Applied after using advance platinum system. Did not really make a difference with my hair tone. Smells strong strong my eyes burned while dying my hair.

[This review was collected as part of a promotion.] This was an effective product. Didn't turn my hair yellow or brassy at all. My hair didn't feel super brittle after using either. Packaging was easy and simple to follow.

[This review was collected as part of a promotion.] I am just loving this awesome Toner from L'Oreal Paris. This is absolutely beautiful. This toner was a life saver. Since I have used the bleach for.my hair. My hair feels nice and smooth.

[This review was collected as part of a promotion.] This bleach is very affordable! it doesn't use super strong chemicals, which also makes it so it doesn't smell very bad like other brands. the packaging is very convenient and easy to store.

[This review was collected as part of a promotion.] Lifted my brassy tones and now I am left with a glossy beautiful brown. I love it. No orangey tones. Just perfect cool brown tone.

[This review was collected as part of a promotion.] It's okay for being a box dye product. The scent is the normal bleach smell. It did how ever bleached my hair so that was great. The application process wasn't hard either.

[This review was collected as part of a promotion.] Tones perfectly! doesn't burn, and turns out great! It wasn't too harsh on hair and was super easy to use. 10/10 would recommend to other at home use!

[This review was collected as part of a promotion.] Such a great toner. Goes hand and hand with the hyper platinum lightening system. Turns hair from a golden blonde to a platinum blonde. Easy to use with out such a strong smell