[This review was collected as part of a promotion.] Wow! I love this bleach! It works so effectively and makes my hair so blonde even before the toner! It's so much more cost effective than going to the salon!

[This review was collected as part of a promotion.] As Simone who hates the smell of cleaning bleach this wasn't so bad. Not too overpowering and worked well. Lightened my hair quite a bit. Probably could use two treatments

Je suis big fans de vos produits. Et ce produit. Sa fait longtemps que j attendait ca pour mon platine extrême. Sa va devenir mon produit préféré. Merci je l'essaye demain

[This review was collected as part of a promotion.] This removed some of the orangy brassiness out of my hair. I like that it's ammonia free since my hairs already severely damaged! The box says demi permanent so well see how long it lasts

[This review was collected as part of a promotion.] Where do i start with this one! It actually lift up to 8 levels! I had jet black box dye in my hair! Did leave it a little brassy but nothing a toner wont fix!!

[This review was collected as part of a promotion.] I was looking forward to becoming blonde again, and I think I found a simple, easy, and effective way to doing this at home. Looking forward to see my self again blonde

[This review was collected as part of a promotion.] I received this product from influenster and L'Oreal for my honest review. I'm loving this power toner after using the platinum dye. Keeps my hair looking amazing and fresh.

[This review was collected as part of a promotion.] L'Oréal Paris is one of my favorite brands. I started using it and even though my hair color is dark, it noticed it's lightening. I'll keep using it to see more results.

[This review was collected as part of a promotion.] Can't wait to try out this product. I've seen some of you already looks pretty good at the moment. I'm not putting anything in my hair. I'm trying to give it a break.

[This review was collected as part of a promotion.] This is amazing. My daughter used this on her hair and it turned out amazing. We will definitely be buying this brand again. It took her orange to blonde fast.