It's been a few years since I've last colored my hair, so when I came across this brand in the store, I was a little skeptical. I tried it out anyways. It's been 2 weeks since I've colored my hair and it's still soft and beautiful. Usually the other brand I used would fade by the end of week one, but this brand has not. It's a little darker than I thought it would be, but I still love it. I also bought the same brand shampoo and conditioner. I will say that I am not a big fan of the smell of the conditioner that comes with the dye, but the shampoo and conditioner that I bought smells better and I can't smell it as much when I use it with the shampoo. I would totally recommend this brand/color to family and friends who color their hair.

I was looking for a color that has enough golden tones in it as opposed to red tones. This looked scary on the box but I was so fed up it was my last resort. My hair when I was little was amber, a golden auburn(not so brown) with enough yellow tones instead of red. I tried ALOT of hair dyes out there and they were all very red which doesn't match my fair but yellowish skin tone and my green eyes. I needed something more golden without having to mix two hair dyes(more money wasted). THIS was right on! Delivered beautiful golden toned copper color and left my hair smooth. Very important- it is not brassy! Applied easily, didn't smell bad and blended wonderfully with my golden blonde highlights. I finally achieved my dream color! As a warning: this leads towards "orange" ginger-copper as opposed to red(as in the red penny by Loreal).

I have been using store bought hair color for years some okay, some not so good. But about 3 months ago I started using Schwarzkopf haircolor (this is a HIGH END SALON PRODUCT) and I loved it from the first application. First it covers GREAT and actually keeps its color at least 2 weeks longer than ANY other brand I've tried. Secondly, it makes my hair shiny and feeling "healthy" (I can't wait to try the Schwarzkopf shampoo - just saw it on a TV commercial) And thirdly it is SOOOOOO gentle to the scalp - no irritation or stinging like some other products. And lastly, the price is soooo affordable $9.97!!! Like I said previously this is a product that is used in SALONS were you will pay MUCH MORE !!!! I CAN'T SAY ENOUGH ABOUT THIS PRODUCT. I just hope Walmart never stops carrying this product. RUN DON'T WALK to go and purchase this product!!!!!!!!!!!! Oh, and it comes in MANY great hair color shades. Happy Coloring!!!

It's give all over consistent cover for grays

This product it's excellent!

I get complements all the time, even my hairdresser thinks the color is natural

I love this product. It covers nicely and is quick and easy to use.

Great product!!! I will buy again.

Love this product. That's all I will use as long as I can get it

[This review was collected as part of a promotion.] This shade of color is always hard to find at the local stores. So nice to find it here.