[This review was collected as part of a promotion.] Nice application, seems to last a long time. Doesn't seem like there is a great amount of product in it as it doesn't come out liberally. The pen is really fine giving an accurate application and the gel is not sticky.

[This review was collected as part of a promotion.] I love the tip of this brow pen it makes hair like strokes that look so natural. The gel keeps the product on all day even when exercising. My only complaint which is an easy fix, I need black brown not deep brown.

[This review was collected as part of a promotion.] Absolutely wonderful I have very sparse brows & this product them look like I had full ones again. Looked very natural too. I had lots of compliments from friends, who wanted to know what the product was. Ive had to hide it from my daughter who also wanted to use it.

[This review was collected as part of a promotion.] I normally like a normal eyebrow pencil but was pleasantly surprised with this eyebrow pen, I like the way you can drawn on me it's a little less harsh then a pencil can sometimes be and if you want you can just build it up, then fix with the gel. Yet again another great product from Maybelline

[This review was collected as part of a promotion.] I'll be honest, I rarely use eyebrow pencils and lean more towards only brow gel. But, this product made it easier than I though to pencil in perfect brows. The blonde shade worked great with my hair color and I was able to create natural, everyday looks. The reason for only 3 stars is that the the product was on the drier side and left a crunchy effect. That could just be me however as makeup texture really matters to me.

[This review was collected as part of a promotion.] I have a hard time finding a brow product that looks natural and this one hit it out of the park! The pigmentation was perfect not too dark not too light. The texture was soft and barely noticeable. The packaging was small and convenient on the go. And it was very durable!

[This review was collected as part of a promotion.] Sleek packaging + very good product. Could also be used as an eyeliner, as the pen tip is the perfect shape for it! 4 stars instead of 5 as I wish the setting gel was slightly stronger but I do have thick brows!

[This review was collected as part of a promotion.] Easy to use, blends reasonably well, didn't cover and blend as well as hoped for, I would advise going a slightly darker colour than eyebrows to get better filling in. Great consistency and smooth to apply

[This review was collected as part of a promotion.] I have sparse, fair eyebrows which I have tinted regularly by a professional however I still need a little help when the tint is wearing off. I have tried all sorts of products from cheapies to expensive “names” but never persisted with any of them & they end up in a drawer. This one is very easy to use with a little practice, the colour is good & it lasts well. I will definitely buy this.

[This review was collected as part of a promotion.] The Build-A-Brow has a precision-tip brush that allows for easy application of the tint. It helps fill in my brows for a more volumized look. I followed the instructions and waited for 15 minutes before applying the sealing gel with a brush. The gel helps my brows stay in place. I feel it is a fantastic product for giving my brows a more pronounced look. However, if you're looking for an express brow solution or have time constraints, this product may not be for you. Overall, I like the effect and results of this product, and I would consider repurchasing it.