[This review was collected as part of a promotion.] Decent price. It goes on smoothly with my foundation brush. It isn't thick or heavy. It makes my skin look so much better without looking overly made up. It has medium coverage. This has become my favorite foundation because it makes my complexion look radiant, healthy and pretty.

im 50, with maturing skin. im a very light Caucasian. i git the lightest of color match. it's absolutely gorgeous on my skin. it blends perfectly, it's build able so ez, it's soft glowing look, cream %26 powder products go over with ease. hardly zero smell. best buy in yrs with foundation. my next try will be t h free Elf Glow products.

Great affordable daily go to. Worked well with my mature skin (50 ). Light/light coverage, breathable, buildable. It did not dry out my skin, look too oily or too matte and I have combo skin. Don't need much at all. I have not built-up coverage much so I can't say if it will get cakey. I only lightly hit spots I needed a bit more coverage , not all over, it did the job. Color match was a little light for my olive skin but works for winter. Overall love it and it only took 50 yrs to find!

I got the next shade darker because fair neutral was actually too light for me, which is not common. I usually get the lightest shade available in other brands because I'm super pale %26 they're usually too dark for me. But this brand has range!! I mixed the 2 shades %26 they're perfect!! I have combo skin so without a little setting powder it can look like my pores are enlarged after a full day of wear. But as long as I set the foundation (I'm currently using physicians formula diamond wear setting powder) it's a wonderful foundation. It's very light weight, it has a beautiful finish %26 it's definitely buildable. I use a light layer just to even out my tone a bit %26 it's awesome. I've been raving about it for days. I've used all sorts of expensive designer products, %26 ELF takes the cake. Their price point is perfect %26 their products have great quality %26 they're some of the more clean products on the shelf! I love it!

This Elf foundation is a dream for me! I'm 78 years old and need less foundation, good coverage without thickness. Elf delivered. i need lightness and no caking and sitting in my wrinkles or show my pores. Elf delivered. I may do with a better shade... I got the cool fair, but may get the next medium fair and combine the two. I'm playing with it some re primer and application. We'll see. And, thank you Elf , the cost is superb!

Nice coverage foundation. I bought the dewy finish option due to dry skin. Great color choices. No weird orange streaks. Foundation blends well, only a small amount is needed. I used a primer, then applied with a good brush, and final blending with a damp makeup sponge applicator. Coverage is good, not heavy, dry or patchy. This foundation still looked good at the end of the day. Good for mature skin, does not accentuate wrinkles. Give it a try!

I rly liked it !! u can apply it as a bb cream by apply just a pea sized amount and rubbing it in u can also use a brush applying average amount and you can get a really good full coverage foundation and it feels so lightweight and glowy. It doesn't look dry or cakey at all and I have rly dry skin but that with proper skin prep before of course 😊

One of the best drugstore foundations. I have dry skin, and im picky about foundations, and normally wear high end. I purchased my second tube since i enjoyed this one so much. It gives a medium to full coverage that isnt a complete matte finish. It wears really well throughout a work day. I do apply this with an ItCosmetics brush, and love the airbrush finish this gives.

[This review was collected as part of a promotion.] This stuff is awesome for older skin! Great coverage without that heavy make up feel ! I hate that it has gone up in price but what hasn't these days? Also, a little goes a long way!

I purchased e.l.f. Soft Glam Satin Foundation, 25 Light Neutral, 1 fl oz and was hoping for a coverage to minimize the redness of my skin without being heavy. This is NOT for people with dry and/or wrinkles. It intensifies rather than covers. Needed lotion base first to be effective in any way.