[This review was collected as part of a promotion.] I received this product as an incentive in exchange for my honest opinion. This foundation is phenomenal especially for it to be so affordable. It gives my high end foundations a run for their money for sure. It's lightweight and has buildable coverage with a satin finish. It's blends beautifully into your skin giving you a skin like finish. It's not drying at all at which I love. I highly recommend this product, I have zero complaints about it.

[This review was collected as part of a promotion.] I love this foundation so much as it is vegan and cruelty-free foundation and it is super affordable too and it matches my skin tone perfectly and it gives me medium coverage with a very smooth finish and without making my skin look cakey or feeling very heavy.

[This review was collected as part of a promotion.] Elf's Soft Glam Foundation is a nice subtle buildable foundation for anyone. It blends super smoothly allowing you to decide the perfect coverage. I prefer a very light coverage and I found this did the trick. It felt smooth on my skin and had a beautiful satin finish!

[This review was collected as part of a promotion.] I wish there had been a better example of what the color would look like - Rich warm made me think like a tan beige color, but this was Dark brown (like chocolate) and looked like face paint. I really wanted to love it but of course I can't wear it.

[This review was collected as part of a promotion.] I got to try the Elf soft glam satin foundation medium build able coverage and long-lasting. It blends so well with the elf brush. It feels lightweight and stays on all day long. It doesn't make my face oily throughout the day. The shade matches perfectly to my skin. It glides right on and gives my skin hydration all day long. I'm obsessed with it and will continue to use this daily!

[This review was collected as part of a promotion.] So I got the wrong shade, but my friend was able to use it and she loves it! She said it gave a very natural looking finish. Also it is easily buildable. I only gave 4 stars because I didnt try it myself obviously since it's not my shade.

[This review was collected as part of a promotion.] These foundation it's feels dry on my skin and like it doesn't blend well. I have dry skin and always prep my skin for makeup. I think it is a good idea if you mix it with a little bit of face oil. The coverage is a medium one. The shade color is a little bit too light.

[This review was collected as part of a promotion.] The e.l.f. Cosmetics Soft Glam Foundation is a popular choice for those seeking an affordable, medium to full coverage foundation with a natural finish. Pros: 1. Lightweight & Buildable: The formula feels lightweight on the skin, allowing for buildable coverage from medium to full without feeling cakey. 2. Soft Glam Finish: As the name suggests, the finish is a soft, demi-matte, giving a natural glow without being overly dewy or too matte, making it ideal for a glam look without harsh edges. 3. Wide Shade Range: e.l.f. offers a wide range of shades catering to different skin tones and undertones, which is impressive for a drugstore brand. 4. Affordable Price: One of the most appealing aspects of e.l.f. products is their affordability without compromising on quality. 5. Vegan & Cruelty-Free: e.l.f. is known for its commitment to cruelty-free and vegan formulations, making this foundation a go-to for conscious consumers. Cons: 1. Longevity: While the foundation applies beautifully, some users report that it may not last as long on oily skin types, requiring touch-ups throughout the day. 2. Limited for Dry Skin: Those with very dry skin might need extra hydration or a good primer underneath, as the formula could cling to dry patches.

[This review was collected as part of a promotion.] I'm really impressed with this medium buildable coverage satin foundation! It offered just the right amount of coverage to even out my complexion while still looking natural and breathable. The satin finish gave my skin a healthy, radiant glow without being too dewy or matte. It blended seamlessly and feels lightweight on the skin and made it perfect for daily wear. It also lasts throughout the day without settling into fine lines or fading. I love how it feels which was comfortable yet providing a polished, flawless look. Highly recommend for those looking for a balanced, everyday foundation!

[This review was collected as part of a promotion.] I cannot really say how the coverage was on this as far as full face because the shade I got was way too dark for me but I did use it as a contour and it worked wonderfully and Blended out very nicely with a very smooth texture and a wonderful finishing look. Had I gotten my actual shade I would have been able to put a better review as far as full face goes.