I love this color and brand.It does not dry out my hair.The color compliments me(so I am told),and lasts a good while.For me,I bought the first box with coupons because its pricey. Now,I happily pay the extra because I am that happy with it.

My friend who is also hairdresser never has time to do my hair so I decided to do it myself. When she saw me I was afraid she would scold me instead she raved how beautiful she loved the color.

Have tried several hair colors until this one. Red velvet brown is a perfect color for me. Not only does it cover my grey it also conditions my hair. Only question I have is why didn't it come sooner!

When I need to dye my hair I always use keratin hair dye I love the color and it lasts longer than other hair dye I'm really satisfied with this product

Love how it doesn't damage or dry out my hair. Pretty good coverage longer lasting than other brands. The smell is not strong and it covers my grey nicely

I love the color. It gives me that dark color I want for the winter months with still red %26 purple tones. It's very shiny. Have gotten many compliments about it.

I absolutely love this color and the shade it brings to my natural color. I covers greys for an extended time and adds a little pop of red and richness to my overall shade. This is my go to color for the winter season.

Had no effect on my gray/white roots and turned the rest of my hair orange. Directions referred to a completely different mixing bottle than the 1 I had. A packet of blonde activator was included and there was no mention of that in the directions.

absolutely one of my favorite brands when it comes to box dyes for hair normally use ion dye when buying at Sally's but if I'm not able to get that then this is my go to and the best with color choices in my opinion

Initial coverage was fantastic but quickly faded where I have gray hair- now I have brassy streaks. The depth of color was phenomenal and I plan to try this product again.