I've gone to hair salons, used professional hair dyes products from big chain hair stores, purchased other box brands, and still would not get to keep the color on my hair. After first wash from a permanent color, professional or not, the color was gone! Money bye bye! This box hair dye has done its job and exceeded my expectations. Purchased in late March 2026, dyed my hair April 1st, and as of today 4/22, this color is still on and thriving; this after tons of hair washes! The leave in conditioner is amazing, leaves my hair looking healthy and alive from wash to wash. Yes, I definitely recommend!

Love the rich soft brown that it made my hair color.. Good coverage. The color looks the same through out your head. Of hair . This one so far has a very nice finishing look. Hopefully it keeps this color longer than 6 weeks . Makes hair feel smooth and silky soft.

Schwarzkopf Keratin Professional Quality Color From Roots To Ends is a superior line of high quality Keratin Hair Color products that's very effective in achieving a healthier Full Coverage Color leaving your hair amazingly nourished while having shiny and outstanding color. I noticed immediately how softer my hair was and the silky shine was everything. Highly recommended and it's a great value for your money. Disclaimer: I received this product in exchange for a honest review and these are my own opinions.  

I used this product on my mom to cover up her greys. Initially, we were very happy with the results— the color was very dark, and it got all the greys... after a 2.5 weeks, the dye started to fade. It caught us by surprise since she only washes her hair once a week due to the type of hair she has, and she uses color safe shampoo. It was a nice color, but we were disappointed with how little it lasted. I personally wouldn't get this brand of dye again. (l received this product at a discount in exchange for my honest review.)

I have found my new go to hair color! I will be purchasing this every month when it is time for a new refresh. First off, it comes with everything you need in the box, plus a nice little extra that I was not expecting. Pre color serum with B6 and collagen. What a pleasant surprise! It also comes with enough conditioner for a few uses, depending on the length of your hair. After many washes, my hair color still looked nice and fresh. The chestnut really made my hair pop and let me tell you, the gray coverage is the best ever! My new favorite.

Great, easy, fast hair dye. I like that the ingredients are in tubes/bottles to minimize hand exposure. Helps keep from awful messes. It wasn't difficult to use the kit and achieve a great look. Of course, black is probably the easiest color to dye hair, because it easily covers other colors. I have no complaints, this was what I expected except it was even easier to use the kit than I had expected. Smell not too bad. Instructions fairly clear. Dye stayed fairly thick in my husband's hair (I helped him with it) until he washed it out, and he didn't need to wash much before it ran clear, meaning a lot of the dye was absorbed.

The color payoff on this dye is excellent and very true to the box. I was impressed by how accurate the shade representation is, which isn't always the case with box color. The instructions were also clearer and better laid out than many others I've used. As expected with an all-over permanent color, it did flatten some dimension initially, but that's normal—especially on porous hair—and I know it will soften as the color fades. Overall, a very solid and predictable result.

I received Schwarzkopf Keratin Color Permanent Hair Color at a discount for my honest review. This was my first time trying this brand of hair color, and let me tell you that I was pleasantly surprised. Firstly, I have not seen a pre-color hair serum. Second, it is ammonia-free, so there was no scalp irritation or itching. It covers my stubborn grey sideburns beautifully and leaves my hair shiny, bouncy, and healthy-looking.  The color is long-lasting; it even gives a hint of highlights.  Now, there is one thing that I did not like exactly: the shade Cappuccino looks slightly darker on my hair than it appears on the box, but next time I might just pick a lighter shade.

this hair dye is amazing the way it left my hair feeling smooth and bright after applying it . I love that it didn't leave my hair feeling brittle afterwards . super easy to work with and the most important part is that it covered all my gray hairs . I have medium length hair and one bottle covered my entire head also

This is the only hair color I buy/use…it meant dry out my hair and I have thick hair,gives it a shine and smooths my hair,really do love ❤️ this hair color and it comes with a keratin to put in your hair before you color it,the price is so affordable