[This review was collected as part of a promotion.] Works extremely well. Super thick formula sure to evenly coat every single hair. Color sticks and stays even after multiple washes with the harshest sulfates (please STOP using sulfates on your hair). Gives hair an ultra glossy finish surely to leave people asking "how?"

[This review was collected as part of a promotion.] One of my favorite haircolor brand...it does what it says..yes i just love the color on my hair this gives...its same as it is mentioned...i am using his since years and i just love my haircolor..its a must buy product and it is one of the best haircolor brands.

[This review was collected as part of a promotion.] Perfect amount of natural ash for a lowlight or toner. It allows the natural pigment to shine through with toning out the unnecessary brass. I always have a tube of this in my collection. Always satisfied with how subtle this color is.

[This review was collected as part of a promotion.] The hair salon I go to carries this line of products. I really love them. My hairstylist loves this line, as well. And I notice my hair is still healthy. I use to be prone to split ends. Id definitely recommend.

[This review was collected as part of a promotion.] Not my favourite colour line but it is a classic with a cult following. Youre either die hard wella or your arent but you cant deny its a great product.

[This review was collected as part of a promotion.] Im a blonde at heart wish I still was naturally. I miss my pale blonde so I do it with this. Not damaging

[This review was collected as part of a promotion.] I love this product it makes my blonde come to life! Since Im going from dark brown to blonde this product works well for me

[This review was collected as part of a promotion.] Amazing brand. Works well, no horrible scents. Doesnt leave the hair dry or damaged. Works amazingly!

[This review was collected as part of a promotion.] Im a licensed cosmetologist so this is the brand I like to reach for from time to time. Its a great hair color product without the damage!

[This review was collected as part of a promotion.] Amazing! What can I say? I really really love this product, shows up lovey and easy to use, I cant even think of something to improve the product, I did not expect it to be so good!