[This review was collected as part of a promotion.] I love the color and the way that it made my hair feel. I love that it has no ammonia or alcohol in it.

Not the right color inside of the box. The box was supposed to be a purple color and when I started to mix the bottle it was turning a red color which I wasn’t expecting. Super disappointed

I purchased this color and instead of it being a dark brown it turned black! I've never had this type of results with any hair color I've used. Now I'm trying everything I can to take some of the black out.

[This review was collected as part of a promotion.] I loved how gentle it was on my hair! It didn't smell awful like other hair color products typically do and I love the natural ingredients!

The box came cut. I things when they are open the pastic cover with the cutter , they cut the box , and they send it anyway. I can resale because of that.

[This review was collected as part of a promotion.] I really love this product it covers well and yet gentle on my hair and the color is so vibrant , thanks for this awesome product !!

I love the color and how soft my hair is. I am excited to see how it will look after swimming and after I get some sun. Will it highlight or will it stay the same? I was anxious about using a new product and a new color, but I am really glad I did.

[This review was collected as part of a promotion.] Seems to work some but I couldn’t see much change. I’m not sure I left it on long enough but I just was scared it would have been too much

[This review was collected as part of a promotion.] Left my hair beautiful and soft! Odor was a bit stronger than I expected but overall worked wonderfully

[This review was collected as part of a promotion.] I loved this hair color. It felt soft and doesn’t look dried out. Definitely recommend this product.