This product exceeds my expectation in application and end results. It is very easy to apply and I did it all by myself. It came out nice and perfect. The medium blonde looks amazing and natural on me, and I would love to try other shades of blonde as well! I received this product at a discount in exchange for my honest review.

The Schwarzkopf Keratin Color is easy to use and covered my grays completely. It feels less damaging to my hair, and the conditioner left my hair very soft. It comes with a pre-color serum to use on your ends, which helps to not dry your ends or over process them. The Delicate Praline is a pretty dark brown, and exactly what I wanted for winter. I received this product at a discount for my honest review.

i have been using madison reed for years. no issues, they are great, but my cc expired so i didnt get my shipment this month. it was a hair emergency, so i bought this brand, and tried to get close to my current color. i was off, but in a good way. this color is amazing! The coverage is great, and my hair feels so soft and shiny, i can't believe i colored it yesterday. i may be switching permanently. its half the price too!

I recently tried out the Keratin Color in the color Delicate Praline. Overall it is a decent product. I have a medium brown color hair so I picked this because it seemed similar to the color I already am with a little more depth and gold tone to it. It made my hair much darker than expected. Almost a black with not much in terms of noticeable gold tones. It may end up a bit lighter with a few washes, but I’m not terribly happy with the color for now. It did do an excellent job in covering my greys and my hair feels super soft and shiny. The smell wasn’t overpowering and actually was very pleasant. So I was very happy with the product in those terms. I would definitely try this product again, but maybe go for a lighter color next time to hopefully avoid the darker than expected color. I received this product at a discount in exchange for my honest review .

If you color your hair at home often,this is an excellent product. It does not have a strong odor. This is really important to me because I can't toratate strong amonia odors. I also found that it takes a little less time to develop than other hair color. I have dark brown hair and I am looking to color stray grays. Shwarzkopf covers them well in less time. My hair felt soft and looked healthy afterwards. I think the keratin and bond enforcing qualities helped keep my hair looking better than usual. Shwarzkopf has taken home haircolor to a new level. I received this product at a discount in exchange for my honest opinion.

I received Schwarzkopf Keratin Color Permanent Hair Color at a discount for my honest review. This was my first time trying this brand of hair color, and let me tell you that I was pleasantly surprised. Firstly, I have not seen a pre-color hair serum. Second, it is ammonia-free, so there was no scalp irritation or itching. It covers my stubborn grey sideburns beautifully and leaves my hair shiny, bouncy, and healthy-looking.  The color is long-lasting; it even gives a hint of highlights.  Now, there is one thing that I did not like exactly: the shade Cappuccino looks slightly darker on my hair than it appears on the box, but next time I might just pick a lighter shade.

didn't hold color as long as it should

sorry I thought the color was too dark

This is the only hair dye I use for my hair.It's long lasting and color is bright. lasts a long time.

I was so surprised how well this product worked. The color is beautiful and it was quite easy to use. I am going to order this again.