A symbol you can trust
Ingredient Wise
We know you care about what’s in your grocery basket, so we’ve made it easier to discover great items made without ingredients you don’t want. Ingredient Wise products are made without synthetic colours, artificial flavours & sweeteners, hydrogenated vegetable oil, or monosodium glutamate.
As per Canadian regulations, some products with the Ingredient Wise symbol cannot contain some or all of these ingredients.
