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Koleston Perfect ME+ Permanent Color Collection - 44/02 Medium Brown/Intensive Natural Matt

<ul><li>Up to 100% grey coverage</li><li>Rich, even color with brilliant shine</li><li>Contains ME+ and Metal Purifier for reduced damage</li></ul>

Hair Color Shade

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Brand

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Koleston Perfect - Our purest Color Ever with ME+ Technology Hair color trends are constantly moving. One week we might be talking about rose gold hair, and the next we’re taking it neon blue or paring locks back with natural-looking balayage. You could never call our industry’s goings-on uneventful, but there is one area where things tend to stay the same: in the choice of dye molecules that are used. Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down… The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*. Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century. The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.  NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. * Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology ** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.

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Actual Color

44/0 INTENSE MEDIUM BROWN/NATURAL

44/02 INTENSE MEDIUM/NATURAL MATTE

44/44 INTENSE MEDIUM BROWN/RED RED

44/65 INTENSE MEDIUM BROWN/VIOLET RED-VIOLET

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[This review was collected as part of a promotion.] As you might check on my page @kas_aesthetics, I am truly  blonde. Coloring my hair with wella koleston  for years. Around 7 years using 2 tones. 12-89 and 12-96. Coloring every 14 days only roots. Use 1/4 of each tube with 30% (30ml) volume, also koleston. Really  recommend it for  a healthy hair Wella Koleston 30 Volume 9% Cream Developer - 33.8 oz  Wella Color Wella Koleston Perfect Permanent Creme Haircolor 1:2 12/89 Special Blonde

Wella Store

[This review was collected as part of a promotion.] Very good products on Wella name. Colours are rich and easy to use, quick and long lasting, the shine is amazing and leaves the hair in a very good condition. After using many other brands this one is mu favourite

[This review was collected as part of a promotion.] I have a few gray hairs and this color does an amazing job covering that. I only do a root touch up about every 2-3 months and its definitely enough for me since I only have a few. This color does not fade anywhere is beautifully.

[This review was collected as part of a promotion.] I  love this brand!! Im a professional hairdresser and have been using this brand almost exclusively. The only reason I say almost, is due to occasionally trying other, more cost effective, brands to no avail.[product:wella-koleston-perfect-permanent-creme-haircolor-1:1]

influenster.com

[This review was collected as part of a promotion.] I absolutely adore this brand and all of their products! No matter what product I have teied, it never a let's me down. The scents are always on point and so amazing! They make my hair feel like I just walked out of the salon and sometimes I have to stop myself from touching my hair it feels that great!

[This review was collected as part of a promotion.] It is a widely available hair color line that has an almost  professional like quality. You can definitely achieve professional results if you know what you are doing though. It will cover grey almost effortlessly too. It is a wonderful color line if you do not have access to more  professional brands.

[This review was collected as part of a promotion.] I like well products because they don't have harsh smells I have kids so when doing hair at home it's important to not have too much chemicals as far as smell or too toxic. This Color is great and vibriant. Works fast. It's not too pricey. Overall satisfied

[This review was collected as part of a promotion.] Good colour to use on hair. Minimal damage and colour lasts a long time. Easy to use. Instructions on the back. Only thing to improve is the fact that it doesnt make your hair smell amazing which it means it requires washing a few times to wash out the smell.

[This review was collected as part of a promotion.] I love Wella toners when I have my hair bright platinum, but I was not a fan of their hair dyes. They are kind of challenging to work with as far as the texture and viscosity goes, and they were not very long lasting. They came out looking fine at first, but when I washed my hair a week later, all of the color just disappeared. I might try some other shades, but not for a while.

[This review was collected as part of a promotion.] I've been dieing my hair since I was 13 years old because they're white so I've tried almost every hair color. I used to be a fan of the Koleston creme hair color since I didn't get any rushes when applied, it covered my grey hair without washing off, and was friendly with thehair edges. But at some point the formula changed and the colors became darker, a lot darker without changing the numbers. Further more the range of the colors was reduced and left their consumers without their products. It was really difficult for me then to find my colors in Wella and even more difficult to find them in another brand. Really disappointed guys...

Koleston Perfect ME+ Permanent Color Collection in 44/02 Medium Brown/Intensive Natural Matt. The navy blue box features vibrant multicolored feather-like graphics and Wella branding. This semi-permanent hair colour is enhanced with Pure Balance Technology and ME+ for reduced hair damage and minimized allergy risk, offering up to 100% grey coverage, rich color, and brilliant shine.